ImageWorksBlog

Every business with a website should make search engine optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy. At it’s most basic, “SEO” means finding ways to increase your site's appearance in Web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking. All it requires is a little effort, and some re-thinking of how you approach content on your site. Here are six basic SEO tips to get your business started.

The social media boom has revolutionized the world of marketing, and it doesn't show any signs of slowing down. Social media brings power to your fingertips and when used wisely, it can lead to success and consistency in your business. If you want to capitalize on this marketing opportunity, it's important to follow some best practices that will improve the likelihood of success. To get started, we have outlined seven of our favorites:

Whether you offer your products and services to local consumers or nationwide buyers, it is essential that you make sure you are optimizing your website for local SEO.  When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Sure, you may have a loyal, local customer base, but you won't be able to attract newer and younger customers without the help of online marketing tactics and local SEO. There are several ways to approach the SEO factor for a local business based on whether you have just one, or multiple locations.

Promoting yourself on social media can be a tough task. But there is an effective way to incorporate Instagram into your marketing scheme. Instagram might be a fun photo-sharing resource, but it can help promote your products and help generate conversation. Here are 4 ways to increase your Instagram campaign.

In order to attract customers, inbound marketers have to provide them with something they will love. Inbound can help with this task. Specifically, Inbound Marketing is a complete, data-driven approach to marketing that attracts individuals to your brand and converts them into long-term customers. When you implement Inbound Marketing practices, customers come to you.
So how do you get started with Inbound Marketing? We have included an infographic by The Whole Brain Group below to explain inbound marketing in five easily achievable steps.

Inbound websites should be structured based on a few principles. You want your website to engage with users like the kind of engagement they would have if they set their foot into your store. You want to address their interests, their pain points, and provide them with ideas and solutions. Your website needs to take visitors through their own personal buyers journey.

A fully optimized landing page is essential for your online lead generation efforts. Every online inbound marketing campaign you run should link back to a landing page. Successful marketers create landing pages void of distractions and they make it obvious for their sites' visitors to complete the desired action and convert a lead. This post will discuss six landing page tips and tricks to help boost your landing page efforts. Taken together, these tips can boost the performance of your landing page and turn your site into a lead generation machine.

So, you have implemented a social media strategy for your business and that is, admittedly, a huge step. Your company is about to be more visible for many more potential clients or customers and how doesn't need more of those, right? But what happens when the people don't come running over, like you or the executives thought they might? Does that mean it's time to halt the campaign and just give up? I have wonderful news for you, my social media brethren: You do not need to give up. In fact, social media does a lot for brands that make good use of the networks they are featured on.

As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.

Do you face constant pressure to publish new content? Are you in panic mode, crunched for time, and looking for anything to publish because you don’t have a content strategy in place? You realize this is leading to less creativity and lower quality content, but what can you do? How can you put a plan in place that will boost your team’s productivity, lead to better content, address existing gaps, and effectively address your target customers? Here are five tips that will improve your inbound marketing strategy successfully.