ImageWorksBlog

If this is your first time learning about the concept of inbound marketing, it may be difficult for you to imagine how publishing an article on your website could help bring customers into your local business.

There are a very few things more satisfying than having people appreciate your website through a comment, post, like, tweet, or sale. Attention brings confidence to yourself with the knowledge that your website it creating traffic and doing what you intended to do with it.

One of the many exciting aspects of inbound marketing is that it works so well for businesses in almost every industry. While Inbound methodology may take a bit of time before you can expect results, once results start coming in, they are far less expensive and are also highly motivating. Inbound marketing offers great reward for a lower investment than other strategies; however, it takes a lot of effort from the get go.

If you have never run an email marketing campaign, no problem, it is relatively easy to catch on. Once you get rolling, you will find it is far more effective than most traditional marketing methods, and even other online marketing strategies. When you start an email marketing campaign, there are some things you should keep in mind in order to generate the best results. Knowing how to go about building you email list, how to design your messages and how to generate positive action can make or break your campaigns. With that in mind, these tips will help improve the quality of your email marketing strategy.

Using a content management system (CMS) to power your website could be one of the greatest investments your business makes. Your website is one of your main tools for communicating with your customers and you need to make sure they love it and can intuitively follow the design and navigation. However, that does not mean that you need to get bogged down with technical details. A content management system combines publishing power with simplicity so that you still have time to concentrate on improving your business. Here are five key benefits of using a CMS to run your business website.                                                                         

Landing pages are the nucleus of all your inbound lead generation efforts. Think of it this way: every campaign that you run, funnel offer that you create, and event that you host is tied back to an optimized landing page. To ensure that your efforts are not in vain, you should make sure your landing page design positively presents your brand and attracts & converts targeted traffic into qualified leads. We have designed hundreds of landing pages for our Inbound clients. Here is an infographic by INVESP, which depicts how to test your landing pages. After all, we all want success, right?

Traditionally, medical marketers have focused their efforts on reaching out to the masses, hoping that out of the hundreds or thousands of healthcare professionals who heard their message, a few of them might become customers. Recently, however, this approach has changed. Inbound marketing focuses heavily on creating engaging and valuable content that attracts people who need what you are selling. Medical device professionals can absolutely benefit from inbound marketing.

Everyone seems to think that their industry is a special case- that because they offer a product no one else does, or a product that everyone else does, or because they have no competitors or that they have just way too many, that their marketing strategies would have to be different from everyone else's.

For many, a few years go, SEO meant two things, keywords and inbound links. Keywords used and placed properly gave your search chances a boost in being found, and inbound links from other sites enhanced your site’s authority on the search topic. Recently, the destruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. Google has made changes targeted at countering black-hat SEO, changing its algorithm that has taken on a different nature and seems to indicate a more significant shift in search as a whole. While keywords and inbound links will always be important, it seems that they won’t stand alone as primary factors in your website’s search rank. Below we describe a few early signs of how you can expect SEO to evolve in the coming years.

Your online presence is not limited to a company website. Leveraging online and inbound marketing techniques—which reach beyond the tiny corner of the Internet your website occupies—are an effective means, and emerging standard, for advertising. Some of these techniques include social media marketing, blogging, podcasts, videos and other types of content that draw consumers to your brand. Are you leveraging the Internet to boost not only your image but also your business? Take a look at this infographic by EchoGravity to find out!