Proofreading is essential before anything representing your brand is seen in print. And we’re not just talking typos – the online world has given us plenty more things to think about before we publish. Running spell-check or relying on your designer is not always going to do the trick. But by following this simple check-list, you should achieve your desired end-result.
Blogging has proven to be an extremely advantageous resource that can demonstrate to your customers your company's value. Many companies that have implemented a content strategy such as blogging, find that they are able to more effectively drive traffic to their website, convert leads, build stronger relationships with their audience, and overall generate more business for their company.
Being a blogger is easy, anyone can sign up and begin writing, but to become successful at it? Now that's a skill coveted by most.
Every blog should have a clear purpose, after all blogging is a tool that you are using in order to gain a rapport with your customers, website visitors, and prospective buyers. A blog should never be aimless, or left in shambles, or worse published half finished (gasp). You have to feel comfortable with your topic to ensure you will produce the best quality content you can. Coming up with a topic is hard stuff, we feel your pain, and trust me when I say that no one here has ever come in on a Monday morning (or any day really) and said, "I know what I want to blog about today yay!" Picking a blog topic takes planning, research, and time to select, and shouldn't be taken lightly. After all, it could be the difference between people reading it, or not. Need help getting started? Take a look at ImageWorks' best blog topic choosing practices!
Traffic is something every internet marketer or blogger needs to survive online. It's not always kittens and rainbows, (although we'd like it to be) and sometimes you put a painstakingly enormous amount of time into a post only to find out nearly no one has viewed it. You have a stellar topic, an epic title and some solid content. So, where did it go wrong? The blogosphere is a big, busy world. With over 100 million blogs (and growing) it can be easy for your blog to go unnoticed.
If you are an inbound marketer, or work with an inbound marketing agency, then you understand the importance of excellent blogging. Inbound marketing blogs provide high quality content that industry leaders and potential consumers are actually looking for. Sure, a little bit of fluff can be fun, but what we really want to read is awesome content that will actually make us feel a little bit smarter afterward.
While it may seem like we are 24 hour content generating machines, sometimes we just love to indulge in some addictive inbound marketing blogs. In our opinion, the best blogs we read are the ones that make people change the way they think about inbound marketing. All of our favorite inbound marketing bloggers not only inspire us to become better inbound marketers, but challenge us to think outside of that silly proverbial box.
So prepare to be enlightened, challenged and mesmerized by some of our favorite inbound marketing blogs (in no particular order, though we especially favor #1.)
If you blog for your business at least three times a week (which is optimal for SEO purposes) then you understand how hard it can be to create new, fresh and useful content. Sure, you may know your business backwards and forwards, but don't you ever feel like you've run out of creative and interesting things to tell your audience? Trust us, we've sat scratching our heads trying to come up with blogging content ideas before - and it's not fun. The best way to solve this problem is to come up with a blog content planning guide that will help keep your business blog running like a well oiled inbound marketing and content machine.
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