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Cheat Sheet for Email Marketing Terminology

Posted by Jeffrey Cohen on Fri, Jan 03, 2014 @ 04:06 PM
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Topics: email marketing tips, how to email market, email marketing, email marketing terminology, marketing essentials

15 MORE Email Marketing Stats Marketers Should Know

Posted by Jeffrey Cohen on Fri, Dec 06, 2013 @ 01:18 PM

Everyone has an email address, and let's face it, sending an e-mailer is a whole lot quicker and easier than sending a snail-mail promotion. And, (if that didn't change your marketing mind), did you know that 91% of consumers check their email every day, and about 60% of marketers believe that email marketing produces positive ROI?

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Topics: email marketing tips, Inbound Marketing, email marketing

How Can I Create an Effective Marketing Email?

Posted by Kristina Chester on Wed, Dec 04, 2013 @ 02:01 PM

No one likes spam, and as a marketer, being associated with it is like an instant death sentence. No, we're not talking about that pre-cooked glob of meat that comes in a can, we're talking about all those emails you get that you throw directly into your junk box (yeah, you know what we are talking about!)

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Topics: email marketing tips, email marketing, marketing email

What is the Power of Marketing Personalization? (infographic)

Posted by Jeffrey Cohen on Fri, Nov 29, 2013 @ 09:24 AM

The effects of an outstanding personalized experience can be amazing for users. If you are an avid Netflix watcher, you might already be feeling those warm and cozies you feel when Netflix is at the ready with other movies you may like based off of what you've already viewed. There's no need for you to browse title after title searching for a new movie to watch, because Netflix has already done that for you, wowzers.

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Topics: content marketing, CT Inbound Marketing, Marketing Personalization, email marketing, personalized content

5 Tips to Grow Your Email Marketing List

Posted by Jeffrey Cohen on Wed, Oct 30, 2013 @ 01:55 PM

According to HubSpot, your email marketing database degrades by about 25% every year. Clients change their email addresses, buy new computers, switch jobs, opt-out of your email communications, or even use a fake address to keep themselves out of your reach, but as a marketer, it's your job to ensure that your company is constantly communicating with new prospective clients and adding new contacts to grow your email marketing campaigns. So what do you do when you can't keep your numbers above the red?

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Topics: email marketing best practices, email marketing tips, how to email market, email marketing

5 Common Myths About Email Marketing

Posted by Rachelyn Provencher on Tue, Jul 16, 2013 @ 09:03 AM

Email marketing has been around for a long time, making it prey to myths about how effective it really is. The truth is, there are many misconceptions about email marketing that are absolutely invalid. ImageWorks is here to help debunk these common email marketing myths for once and for all.

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Topics: email marketing best practices, how to email market, email marketing, myths about email marketing

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