ImageWorksBlog

It's no wonder why the field of SEO is littered with speculation and hypothetical practices: Google continues to update its search engine algorithms at a steady pace. The consistent improvement of search engine software has left many SEO experts leaning towards a more universal approach. In this blog post, we will share current trends and other tips to use when you are developing your newest SEO plan for the future. Most of the SEO trends in 2015 are continuations from 2014 when it was essential to create quality content, be active on social media and focus on your mobile user.

Implementing a social media strategy is not always a simple task, and can take more time than you have on your hands. When properly executed, a social media campaign can generate website traffic to your website, while bringing in new leads for your business, allowing you to connect with prospective buyers.

Google has kept inbound marketers on their toes with periodical algorithm changes; however, one thing has stayed rather consistent for those who are looking to optimize for SEO: keyword research. The need to perform keyword research has stayed the same, though the process has changed. In this blog post, I will lay out a process you can use to incorporate a strong keyword strategy that can help you come up with and narrow down a list of terms you want to rank for.

The social media boom has revolutionized the world of marketing, and it doesn't show any signs of slowing down. Social media brings power to your fingertips and when used wisely, it can lead to success and consistency in your business. If you want to capitalize on this marketing opportunity, it's important to follow some best practices that will improve the likelihood of success. To get started, we have outlined seven of our favorites:

Whether you offer your products and services to local consumers or nationwide buyers, it is essential that you make sure you are optimizing your website for local SEO.  When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Sure, you may have a loyal, local customer base, but you won't be able to attract newer and younger customers without the help of online marketing tactics and local SEO. There are several ways to approach the SEO factor for a local business based on whether you have just one, or multiple locations.

So, you have implemented a social media strategy for your business and that is, admittedly, a huge step. Your company is about to be more visible for many more potential clients or customers and how doesn't need more of those, right? But what happens when the people don't come running over, like you or the executives thought they might? Does that mean it's time to halt the campaign and just give up? I have wonderful news for you, my social media brethren: You do not need to give up. In fact, social media does a lot for brands that make good use of the networks they are featured on.

As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.

If this is your first time learning about the concept of inbound marketing, it may be difficult for you to imagine how publishing an article on your website could help bring customers into your local business.

Using a content management system (CMS) to power your website could be one of the greatest investments your business makes. Your website is one of your main tools for communicating with your customers and you need to make sure they love it and can intuitively follow the design and navigation. However, that does not mean that you need to get bogged down with technical details. A content management system combines publishing power with simplicity so that you still have time to concentrate on improving your business. Here are five key benefits of using a CMS to run your business website.                                                                         

Traditionally, medical marketers have focused their efforts on reaching out to the masses, hoping that out of the hundreds or thousands of healthcare professionals who heard their message, a few of them might become customers. Recently, however, this approach has changed. Inbound marketing focuses heavily on creating engaging and valuable content that attracts people who need what you are selling. Medical device professionals can absolutely benefit from inbound marketing.