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Even if you understand and passionately advocate for the merits of Inbound marketing, convincing your boss to see the light may not always be an easy task. Executives, directors and other leadership roles have to make challenging decisions on a daily basis, especially when budget and company resources are at stake. So, it's understandable why an executive may not have a welcoming attitude towards Inbound. However, making the case for inbound marketing shouldn't be a daily frustration: here are a few simple tips to keep in mind as you attempt to get your boss on board with inbound methodology.

You want more and more qualified people to find your business's website, but business owners frequently find it difficult to grow certain sources of traffic even after investing heavily.

Solid traffic improvement is crucial for increasing conversion rates over time; however, before you even think about adressing conversions, consider how you can attract qualified traffic that will ultimately help you to generate more revenue.

In recent years, online marketing strategy has metamorphosed with the growth and relevance of social media. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations.

While marketers understand that social media is an important source of qualified traffic that can help companies to build and maintain visibility on the web, it can be difficult to assess just how much social media affects SEO ranking.

Google has acknowledged that spiders can crawl social media pages, however, there is no definitive proof that social signals (likes, followers, shares) cause companies to rank higher on SERPs. Despite this, SEO professionals argue that these numbers have an influence, as they are indicative of your company's reputation and they act as a gauge of your ability to build credibility online.

Search Engine Optimization (SEO) has experienced a growth spurt in recent years— now it’s no longer plausible to stuff web pages with keywords and hope Google notices; rather, it takes a much more nuanced and detailed approach founded on original content that will offer value to visitors, while also attracting search engines and helping sites to move up the natural search rankings.
Of course, as the years pass and technology grows more sophisticated, Google has opted to highlight a quality over quantity approach. Ultimately, sites that offer their visitors valuable content are going to be viewed more favorably by search engines, and will appear higher in search rankings.
To help cement this idea, take a quick look at this Brafton Infographic, “Why Content For SEO"

There’s no doubt about it: keyword research is a crucial component of any SEO campaign. Foregoing keyword research leaves your marketing team blind in their efforts to drive meaningful traffic to your organization’s website. Unfortunately, keyword research isn’t as easy as it may seem upon first glance— you can’t just pick keywords that are relevant to your business (though that’s a good place to start).
This article is focused on teaching you the basics for finding out which keywords your customers are using as they turn to Google for answers to their questions.

When people use Google to search for products and services, there are only two possible outcomes: they will find your competitor's website, or they will find yourse. Obviously, ranking well for the first few results in google search can have a major impact on your business. The best way to secure the top search positions is through organic search (who ever clicks on paid ads anyways?). Sure, you may have a loyal, local customer base, but you won't be able to attract newer and younger customers without the help of online marketing tactics and local SEO. It's not always easy to define Organic SEO positioning, however, so we will attempt to do so in this blog post.
Check out this infographic by SEO Sherpa, which attempts to define organic SEO.
If you want more information about SEO practices, check out our post, " 10 Quick Tips For Improving Your Website's SEO Strategy"

Social media is in a state of constant evolution. The strategies that may have worked for you a year ago, could yield no results today due to changes with social platforms or a shift in your audience. However, there is hope.
There are actions you can take to turn around poor social media performance and make your social accounts the lead generating machines you want them to be.

All it takes is a little blood, sweat, and perseverance (well, not literally).  If you are uncertain whether your social media marketing is on the right track, it may be time to take a few minutes for some detailed analysis. We've included an infographic by Jason Squires, which details 9 avoidable mistakes businesses make on social media platforms.