ImageWorksBlog

While many website design trends are temporary affairs of the heart, a select few are natural evolutions  of the industry. As more web-accessible devices are introduced to the market, designers must continue to adapt their workflow to meet the dynamic changes that are occuring in web design.Over the past few years, the general appearance. of websites has changed quite a bit for developers and designers.It's hard to determine which trends are rooted in serious potential for helping your business convert site users into leads. Fortunately, we have help.  After searching through the most popular trends and identifying the trends that have been proven to aid conversion rates, The Deep End web design company created this useful infographic,  which you can use to inform your 2016 strategy. Continue reading to learn more about why web design aspects like Sticky CTAs work to improve your lead generation efforts.

Typically, when people consider SEO, they immediately think about how to ensure their website ranks well in the search engine results pages (SERPS). While this is certainly of the utmost importance, many companies overlook the importance of optimizing social media profiles for search engines. After all, if your team puts in a significant amount of time crafting posts, you want them to be found. In a Kissmetrics blog post, "5 Things You Need To Know About Social Media and SEO" the author wrote that "Social channels can feel more personal than webpages, and they're a great way to get a sense of a company's personality off the bat" (Source).  In fact when people are researching a company they don't know much about, they typically goes to their social accounts, so if "a social account shows up at the top of the search results, they are  just as likely to click on it as they would be to click on their website.

Launching your first inbound marketing campaign can be very exciting and quite the memorable moment. In this post, we will discuss crucial information that you should keep in mind while you assemble the pieces of the inbound marketing puzzle. If you keep these in mind, you will be ahead of the game and ready to rake in results.

Is your site's traffic lost in the doldrums? Email marketing is an effective method for driving targeted traffic to your website, helping you to increase sales.
According to eMarketer, "for 69.7% of US internet users, email is the preffered method of communicating with businesses" (Source).

Obviously, email marketing remains one of the most powerful tools in a marketers toolbox. So, how can you create actionable growth for your email marketing lists? In this post we will discuss several main methods for growing a healthy email subscription list.
 

If you're reading this blog, then you can attest to the power of online influence. This influence is especially visible within the context of marketing, and since we are on the topic, arguable the most effective type of digital marketing is "inbound." According to a HubSpot study based on data from 5,048 customers, "92.34%" of companies using inbound marketing increased their traffic" with 40% of HubSpot customers seeing traffic increases of at least 75% (Source). Sounds fantastic right? Well, inbound is not an exclusive club, and chances are, it will work wonders for your business.

2016 will harbor a new year of changes to Google's search algorithms, as well as your SEO strategy. 2015 was stuffed to the brim with Google's Mobilegeddon, a Panda update, and plenty of content debate. However, if you're looking to rise to the top of Google or simply maintain your positioning, take note of the following trends you can expect to see in the SEO industry for 2016.

Proper keyword research is the foundation for a successful SEO strategy, yet there isn’t always a clear-cut strategy for how to approach keyword research. Keyword research, when done properly, can help to increase your site's organic traffic, helping to bring in qualified leads. Also, keywords are an essential aspect in the content creation process, as they must align with the search behaviors of your businesses' target buyer personas, so it's important to know who you are targeting.

You cannot initiate keyword planning, unless you have a basic understanding of the phrases you will be targeting. So, to help you prepare we have included an Syntactics Inc infographic to help you learn which keywords to target for your businesses' website.

Final Thoughts

Now you have a list of keywords that will help you begin to focus on the right topics for your business, and get you some short term and long term gains. You should re-evaluate these keywords every few months, and as you gain more authority in the search engine results pages, you will likely discover that you can add more keywords to your list to tackle as your work on maintaining your current presence.