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For some, the time surrounding the holidays may be used to catch up on some rest and relaxation. For Connecticut business owners, some are currently in their most important weeks of the year and others are busy analyzing and strategizing for the year ahead.  In this article, we'll cover some holiday tips for marketing your Connecticut business allowing 2017 to be a year greater than ever before. 

If you've found yourself wondering, "how do I improve my social media marketing in 2017?", you're onto something great! Social media has made it's mark and claimed an impactful piece of property in the business and advertising landscape.  As the new year quickly approaches, it's important for  your business to be on the forefront of digital marketing trends in order to capitalize and leverage these platforms to grow your brand. In this blog, well take a look at some incoming trends that will help improve your social media marketing in 2017.

Check out some other 2017 trends on the horizon!

• What Are Some Web Design Trends To Expect in 2017
• What Are The Top Digital Marketing Trends For 2017

To stay on top in the digital world, keeping up with the most popular trends is indispensable. An outdated website can kill your web presence and deter prospects away furthering damaging your business. Before a person can even realize that excellence of your products and services, their first impression will be how your website looks and represents your brand. In fact, 94% of people say that first impressions matter and the design will help them decide if they want to stay on that site or leave to another source. For this reason, regularly implementing new and imaginative web design trends will grow traffic and inspire more leads. With this in mind, this article highlights some popular trends you can expect to arise as the New Year of 2017 approaches. 

2017 will certainly bring in a slew of new changes to marketing strategies across the country.  One of the most important factors that affect your decision process for selecting a digital marketing company is that they pay close attention to what’s trending and creating impact. Since digital marketing trends vary from year to year, it’s crucial for marketers to stay vigilant.

Consumers are engaging with new technology at an alarming rate, admittedly faster than most marketers can keep up with. As digital makers, we reviewed the past year and performed some basic research into current global trends to see how they’ll affect our predictions for 2017. While 2016 heralded a seismic change in the mobile landscape, what does 2017 have on tap for digital marketers?

Web design trends for a succcessful new year have made themselves known and it's time to implement them into your business marketing strategy. As 2017 will soon be upon us, the way in which users are consuming information online is constantly evolving. As web designers, it is our job to adapt to those changes and optimize our designs to create a fast, visually appealing, actionable user experience.

Owners of businesses from a variety of different sizes and markets, come to us daily with the question, "how do I know when it's time to redesign my website?" For most, the answer is simple, now! However, there are some businesses that may not need a complete website overhaul, and actually just require some improved SEO techniques and the implementation of the inbound marketing methodology in order to grow their digital reach and customer base. At the same time, there are quite a few signs that do indicate that you must scrap your current site, and opt for a complete redesign. Continue reading to learn the top signs that you should redesign your businesses' website.

Hold onto those Thanksgiving feast appetites for just 1 more day. The Inbound Marketing knowledge you've been searching for is here for your consumption! For years, companies have been using print ads, direct mailers, directory listings, billboards and other forms of Outbound Marketing as their main source of advertising. As a business owner or employee at any level, it's important to always keep the thought, "what else could we be doing to further grow our business?" on your mind. As the holidays fall upon us, if you're getting ready to head into the new year using the same old marketing approach you've been using for years, we promise the following information can benefit you!

Social media platforms are a major resource for both small and big businesses that are looking to promote their brands and connect with customers on the Internet. As social media continues to increase in popularity among the public, it's not just a useful tool but a necessity  to help ensure businesses growth. As social media dominates the business world, it's important pay attention to latest social media marketing trends. 2016 housed several trends that shaped the way businesses use social media and has lead to the rise of newer trends businesses need to follow. This post discusses the social media trends to look for as the new year approaches. 

Creating profitable Facebook marketing efforts for your brand can present itself to be an overwhelming process. Numerous pages, distribution methods, monitoring and interaction can be a lot for someone who is also trying to manage their additional business efforts. In this article, we will provide you with simple ways to monitor and measure your social media marketing efforts, allowing you to feel most confident that you are taking in the ROI that you deserve.

There are currently more social media users online than ever before. As told by Statista, "In 2016, 78 percent of U.S. Americans had a social media profile. According to estimates, the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018." 

It's time to get going on Facebook! Already a Facebook Advertising ninja? Check out our other resources below: 

• How to Write a Blog Post: A Simple Formula to Follow
• How to Do Keyword Research: A Beginner's Guide
• Top 3 Reasons To Work With An Inbound Marketing Company