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Even if you understand and passionately advocate for the merits of Inbound marketing, convincing your boss to see the light may not always be an easy task. Executives, directors and other leadership roles have to make challenging decisions on a daily basis, especially when budget and company resources are at stake. So, it's understandable why an executive may not have a welcoming attitude towards Inbound. However, making the case for inbound marketing shouldn't be a daily frustration: here are a few simple tips to keep in mind as you attempt to get your boss on board with inbound methodology.

If you're not a  designer, you can't be blamed for having some confusion about what may or may not be true regarding web design best practices. Living in a time of constant content production from both reliable and non reliable sources, it's important to find a web design agency you can trust.  Too keep you informed, we've chosen to debunk 3 web design myths you should know about. 

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Revamping your brand's approach from the traditional outbound calling and selling to an inbound methodology can sound like an overwhelming process. With the advancements in technology and changes in purchasing behaviors, inbound marketing has become essential for businesses to inherit. With the assistance of an inbound marketing agency, converting to this noninvasive form of marketing can be a smooth transition and create more opportunities your business needs and prospects require. The inbound methodology differs from traditional marketing by focusing on attracting, converting, closing and delighting your website visitors so they’ll become customers or even promoters of your brand. Rather than constantly trying to force a sale, this article will dive deeper into the top 3 reasons why your business will benefit from working with an inbound marketing agency. 

So you've slaved over your new landing page for hours, making everything just right; yet, the conversions you were hoping for don't come. No matter how well you've designed your landing page, there is always room for improvement.

Do you have an old school website that desperately needs an update but your boss just doesn't get it?  With the old school methods working so well in the past your boss may not understand the need to inherit new marketing methods. However, with over 87% of people using the internet as their main source of information and purchases, it's crucial to know how utilize and market your website effectively. If only there was a way to explain how detrimental your website is to your business and how inbound marketing strategies will attract qualified prospects and keep them coming back for more. Here's how you can explain inbound marketing strategies to your boss in a way that he/she can  understand. 

It's holiday shopping season already!? 2016 flew by and it's important for Connecticut businesses to have their holiday marketing material ready to go. Brands should constantly be seeking new and improved ways to capture the eyes and ears of their audience. Research over the past year has proven that video marketing is the rising star of content methods and is among the most successful ways for B2B and B2C brands to convert their consumers into customers. "65% of executives visit the marketer's website and 39% call a vendor after viewing a video" and "82% of users are agreeing that they watch videos on a regular basis of users are agreeing that they watch videos on a regular basis." Data in the graphic below displays the overwhelming impact that video content can have on your Connecticut businesses in the months to come. 

It seems as if brands are foaming at the mouth, ready to take on social media marketing with hopes of attracting legions of new customers. It’s understandable for brands to want to jump on the social media bandwagon—after all, that’s where the crowd is.

The Internet has become a gian world of individual contributors, formulating content to drive traffic, and battle for the eyes of the reader. Putting heart and mind into a writing piece that is not seen can leave the writer feeling uninspired, and their target audience suffers as well, by never getting to read their content. While the Internets list of "best practices" is constantly on the move, you can increase blog traffic using 4 simple steps. 

                                              Already happy with your blog traffic? You may find these articles below helpful! 

• Business Facebook Pages: 4 Steps To Follow During Setup 
• How To Know When It's Time To Redesign My Website
• 6 Signs You're Dealing With A Dishonest SEO Company

Digital marketing is a fast growing field and is only going to continue to rise. However, digital marketing is also a competitive field and will take effort to stand out and break into the market. Landing your dream job takes time and effort as well as that special something that highlights you among all the other applicants. Prove to employers you are the one that will take their company to new heights by researching what it takes as laid out in the infographic below.

You want more and more qualified people to find your business's website, but business owners frequently find it difficult to grow certain sources of traffic even after investing heavily.

Solid traffic improvement is crucial for increasing conversion rates over time; however, before you even think about adressing conversions, consider how you can attract qualified traffic that will ultimately help you to generate more revenue.