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In recent years, online marketing strategy has metamorphosed with the growth and relevance of social media. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations.

While marketers understand that social media is an important source of qualified traffic that can help companies to build and maintain visibility on the web, it can be difficult to assess just how much social media affects SEO ranking.

Google has acknowledged that spiders can crawl social media pages, however, there is no definitive proof that social signals (likes, followers, shares) cause companies to rank higher on SERPs. Despite this, SEO professionals argue that these numbers have an influence, as they are indicative of your company's reputation and they act as a gauge of your ability to build credibility online.

Writing blogs are very effective to grow your website traffic. However, to get your blog found and grow organically it's important to learn about strategic techniques that go beyond every other blog post. Just writing something in the hopes it will peak people's interest is not going to grow your customer base like you hope. Learn more about how to grow your blog by utilizing techniques that boost your SEO to help get your blog found. 

Not Every Blog Is Going To Rank #1

First and foremost, it's important to know that not every blog is going to rank and that you should carefully choose the ones you want to rank high on search engines. The reason for doing so, is that your blogs should be written for the reader and not for rankings but having some with the focus of rankings will help build your brand and improve your organic search. Once you choose the blog to rank for, make sure you analyze the keyword as one that is commonly searched but one that may also be easier to rank for. According to Hubspot, try to choose a blog that has less competition around its target keyword. A great tip is to try ranking for a keyword that your competitor is already ranking for! Chances are, if they can rank for it so can you. 

So long are the days of, maybe I should start a business Facebook page. With approximatley 830 million daily users, we are very confident in saying it's time for your brand to get with the times. Although you may not understand the concept of social selling in your industry, it's important to remember that the millenial generation is at the age in which many are becoming key influencers and decision makers at their work place. Over 80% of users are searching and absorbing knowledge through either social media or search engines before making a purhcase decision. It's time to create a business Facebook page, get the content flowing, and better your brand! We're here to get you started! 

Although the though of social media can be overwhelming, or cause confusion for some, we will walk you through the steps to begin your business Facebook page, and if you have any questions along the way, feel free to contact us! 

Already have a page setup? Here's some additonal social media topics you may find useful!: 

• 5 Best Practices To Promote Your Business On Social Media
• How Do I Craft The Perfect Social Media Post (Infographic) 
• How Do I Increase My Social Media Reach? 

As an Inbound Marketing agency, it’s our job to come up with ideas, websites, posts, campaigns, and so much more for our clients. One of the questions we hear most frequently is, “ What’s that for?” or “Why do I need that”. Well, ladies and gentleman, we now have the most up to date Inbound report available! We’re proud to be a partner of HubSpot. Each year, they interview and collect statistical data from 4,500 marketers, sales people, and other companies, crunch some numbers, and provide us with one all inclusive report. This not only lets us better analyze our results from the previous year, but most importantly, look, learn, and share the direction of Inbound for the year to come. Sales teams, entrepreneurs, marketers, and more; here’s what you need to know! Grab the rest of the stats from HubSpot!

Even in Connecticut, there are dozens of agencies offering SEO services, so it can be a difficult task to find the right company to handle your website's SEO strategy. This post highlights a few warning signs that indicate you're working with an unreputable SEO company.

Understanding search engine optimization seems simple enough, yet this inbound marketing tool is constantly progressing and changing. What was once a smart and strategic technique is now no longer effective and some golden methods of the past are actually deemed as "black hat methods" resulting in lower ranking penalties. What are some SEO tips that you should be implementing now to ensure you are successfully generating traffic and obtaining new leads?

New web design trends are constantly arising and a lot of business overlook how powerful the first impression of a website can be. There a thousands of other businesses that provide the same products and services. Therefore, your design is a vital element that can mean the difference between generating traffic and sitting around wondering why no one seems to be staying on your website. Strive to do more than just stay afloat by implementing new up and coming web design trends that help your business thrive rather than looking like an outdated mess. 

 Unfortunately, social media marketing doesn’t have an ‘easy button” While those who don’t completely understand social media (i.e. your grandma, boisterous uncle, and the sales department), may have the misguided opinion that writing a tweet is simple, marketers know otherwise. In fact, seasoned marketers understand that each social platform needs to be approached differently.

Social media marketers are constantly on the move; they’re frequently developing editorial calendars, writing blog posts, working on new buyer personas, monitoring social platforms, researching recent trends and more. As you can imagine, it’s difficult to keep track of best practices for each platform, so we’ve sought out the help of an amazing in-depth infographic created by QuickSprout to learn more about how to best position your social media posts.