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For most business's, the obvious goal of social media is to increase sales. However, with the recent decline in organic social media traffic, marketers, business owners, and users alone are left wondering, how do I increase my social media reach? 

Before getting ahead of ourselves, your first task in order to leverage your social media outlets is to gain followers! Of course right? No follows = no fun! We're not just talking Facebook here. Twitter, Instagram, LinkedIn, and many other social channels are losing organic traffic as well! Heres a few of our suggested ways to increase both followers and organic traffic! 

 Still New To Social Media? Try These Articles Below 

• Simple Tips for Growing Your Following On Twitter 
• Benefits Of Facebook For A Business
• Why Isn't My Social Media Strategy Working? 

Do you feel that your content marketing strategy seems to be falling flat lately? You are stuck in the same grueling routine and what was once a creative process now seems to be a slow and mindless zombie. However, unlike the show The Walking Dead, there is a cure to bring your content marketing strategy back to life. 

More often than not, businesses don't implement inbound marketing tools because they fear the uncertainty of whether the investment will effectively benefit them or not. However, what was once viewed as a wanted addition is now an essential necessity to enable your brand to get found by customers frequenting the online community. With the internet becoming the most popular source of information and purchasing, it's vital to learn more about inbound marketing and how each tactic can help your business increase traffic and convert leads into customers. Take a look at the infographic below to learn more about the basics of inbound marketing for a better understanding of how each tactic works.

Whether you are a business owner or employee, chances are you've by now witnessed the influence and power that web and social media presence have on our brands. Blogging for business is an asset too great to skim over.

Have you already been blogging for business? Check out these other helpful tips below.   

• Designing A Content Marketing Strategy For Small Business Blogs
• 5 Major Challenges Marketers Face (And How to Solve Them)
• How Blogging For Business Gets You Customers

If you blog, post on social media, and regularly update your website's SEO, you already have a content marketing strategy. Whether this is intentional or not, to stay alive in the marketing game, you need to set a goal and regularly find innovative ways to make your content shine brighter than the rest. Your content is more than a sales technique as it bridges the gap between your business and the consumer allowing them to get to know you on a deeper level. Building trust and customer relationships is developed by businesses with a strong content marketing strategy that constantly seek innovative ways to advance and highlight their efforts. 

There's a wide variety of reasons why you may not be ranking well or at all on Google-- these issues may be related to content, coding, or both. So: Why Can't I find My Website On Google?

First you must consider whether your site is not indexed at all or is just ranking poorly. 

To see if your site has been indexed by Google you can enter in “site:yourdomainname.com” in Google’s search box where “yourdomainname.com” is, well, your domain name.
If you find that a few or all of your web pages appear as results, then you can take a sigh of relief-- you are in Google's index. Continue reading to learn a few common reasons why you may not be able to find your website on search engine results pages.

The "Constitution State" is flourishing with businesses both new and old and our marketplace is constantly evolving. Large or small, a plan for social media marketing for business in CT opens up a world of opportunity to both grow your brand and engage with your audience. 

SEO Companies: A major key to the future of your business!

SEO (Search Engine Optimization) is a process which impacts the visibility of your businesses web page using non-paid, organic search engine results. Outbound Marketing has come to a halt, and the vast majority of today's purchase decisions are made via search engine. What does that mean for you? The time is now! Read more to learn 5 valuable ways a company providing SEO services can boost your brand! 

Personally, one of my most recent let downs (marketing minds never stop), was over a discussion at my favorite hometown restaurant. I've been coming to this place for years, yet, noticed that the parking lot always has plenty of empty spots for me. Why so empty? An affluent area, great eats, and wonderful management. Hmmm. I then asked Siri (sorry Android users) to look them up online. To everyone elses's surprise other than myself, they did not appear anywhere within the first several pages of Google, Bing, or Yahoo! The goal here? Don't let your business be overlooked. 

No website yet? Not ready to talk SEO companies? I'm scaring you off, aren't I? Don't panic! We can help! 

• 6 Tips to Consider Before Hiring a CT Web Design Company
• 5 Things You Need to Do Before Creating A Website
• Statistics That Will Make You Want to Redesign Your Website

It's no surprise that we live in an era of technology. Look around next time you're at a restaurant and you'll see people on their devices more than you'll see them communicating with the person across the table. What does this mean for businesses? It means that change is inevitable and it's time to jump on the technology bandwagon. The majority of businesses have already made the transition but how do you really know what devices are being used and why?