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Lead generation describes the marketing process of stimulating and peaking a targeted audience's interest in a product or service to develop and increase sales. You can see lead generation techniques for B2B, most commonly utilized for content marketing. However, the biggest mistake businesses make is not understanding the value that their content holds. Just putting words together will not drive traffic for you. The content that is created should have value and purpose for the reader so they learn new elements of the topic they are interested in. Remember, content is king and when used to its full potential, the reader receives valuable information, which develops your brand as a trustworthy source.  So what are the top most common lead generation mistakes and can you avoid them?

 

There’s no doubt about it: keyword research is a crucial component of any SEO campaign. Foregoing keyword research leaves your marketing team blind in their efforts to drive meaningful traffic to your organization’s website. Unfortunately, keyword research isn’t as easy as it may seem upon first glance— you can’t just pick keywords that are relevant to your business (though that’s a good place to start).
This article is focused on teaching you the basics for finding out which keywords your customers are using as they turn to Google for answers to their questions.

So you keep hearing the term "inbound marketing" flying around but not sure what this term really means. That's okay, although this marketing method has been around for quite some time now, it's common for businesses to not fully understand the potential this method offers. So why is it that not a lot of people know what inbound marketing is? This can be boiled down to businesses feeling that their online presence may not be the biggest factor or  isn't altogether an important aspect in their marketing efforts. However, with over 200 million people using the internet to make purchases, having an online presence and utilizing inbound marketing tools is a necessity to ensure you're generating traffic and increasing sales. 

When people use Google to search for products and services, there are only two possible outcomes: they will find your competitor's website, or they will find yourse. Obviously, ranking well for the first few results in google search can have a major impact on your business. The best way to secure the top search positions is through organic search (who ever clicks on paid ads anyways?). Sure, you may have a loyal, local customer base, but you won't be able to attract newer and younger customers without the help of online marketing tactics and local SEO. It's not always easy to define Organic SEO positioning, however, so we will attempt to do so in this blog post.
Check out this infographic by SEO Sherpa, which attempts to define organic SEO.
If you want more information about SEO practices, check out our post, " 10 Quick Tips For Improving Your Website's SEO Strategy"

Bringing in new customers is important to help your business make money but retaining loyal customers will be what makes your business flourish. Your retention rate refers to the percentage of customers that purchase from your business again, which is vital for brand recognition and building a scrupulous reputation.Read further to learn more about some of these profitable  customer retention techniques to avoid churn and become a savvy marketer.

The Power Of Customer Service

Customer service is a well-known technique and for good reason as the customer experience is a substantial contributor for retention. Simply put, a dissatisfied customer will not continue to purchase from a company that doesn't take the time and effort to help in any way they can and also do so in a helpful and professional manner. Proving to customers that as a business you are determined to provide the highest quality customer service, will help to ensure they not only purchase from you again but also let others know that you are trustworthy source. Striving to provide the best experience for each and every customer is a beneficial technique for every marketer to enhance repute and  build loyal clientele. 

Have you ever heard the term, content is king? If you haven't yet, this term is important because content marketing is taking 2016 by storm and is predicted to continue generating traffic for businesses with an online presence. Content marketing is vital to provide prospects with intriguing and informative content as well as utilizing content creation such as blogs for search engine optimization purposes. Check out the infographic below, created by Curata, that explains in more detail the content marketing predictions for 2016. 

Social media is in a state of constant evolution. The strategies that may have worked for you a year ago, could yield no results today due to changes with social platforms or a shift in your audience. However, there is hope.
There are actions you can take to turn around poor social media performance and make your social accounts the lead generating machines you want them to be.

All it takes is a little blood, sweat, and perseverance (well, not literally).  If you are uncertain whether your social media marketing is on the right track, it may be time to take a few minutes for some detailed analysis. We've included an infographic by Jason Squires, which details 9 avoidable mistakes businesses make on social media platforms.

It's funny but happens all too often. Business men and women, professionals in their field, making the most common SEO mistakes that not only stall their online business efforts but actually push them down the rankings.

It's okay, it happens to the best of them and you don't have to be a professional in your field as well as the ever-changing SEO world. I mean, who has the time to constantly follow and update their website to ensure it's not just functional but also appealing and informative.

Your'e busy and this lack of time for other components and inbound marketing tools is actually one of the major factors that influences these commonly hilarious SEO fails. So what are these blunders and how can you avoid them? This post may not necessarily tickle your funny bone but it may be the slap on the head that makes you giggle as you realize that these funny SEO fails throughout this post are sprinkled throughout your website as well.