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Every business needs a professional web design that separates them from the rest. It's no longer enough to simply provide a list of services and an “About Us" section on your site.

Your customers must be able to place orders, ask questions and find the information they are wanting through a seamless and easy-to-navigate online experience. 

Are you sitting thinking to yourself, what website additions will help my business stand out so I can generate more traffic and increase sales?  In this post, we will discuss some professional web design additions to improve your website and help your business stand out from the online crowd. 

Increasing traffic, generating leads and ultimately accumulating customers are common goals amongst businesses of all backgrounds. Many elements factor in your website's success and it's important to monitor and analyze to constantly improve and continue to entice the people visiting your site.  When people are on your site, you want them to stay and check out all the great information and products you have to offer. So when people leave quickly without really interacting with your website elements, that may be a strong indicator that a change needs to be made. Here are several suggestions to reduce bounce rate that keeps visitors from leaving your site and entices them to stay and view more pages. 

What Does Bounce Rate Mean?

Bounce rate can simply be defined as the percentage of your customers that leave your website after visiting only one page or percentage of single interaction visits to a website. This means that people are visiting your website but quickly leaving. So why are people so quick to leave and how do you entice them to stay? This has to make companies wonder if there is something wrong with their website such as outdated design, not enough content or even difficult navigation. Fixing these issues should help generate more traffic and entice people to stay on your website but it's also important to pinpoint the main cause for high bounce rates and work towards fixing that issue to reduce the percentage. Knowing what can cause a high bounce rate will better inform you on the next steps to improve your website and improve your inbound marketing efforts. 

Companies understand the importance of valuable keywords to improve SEO strategy but commonly don't know the best methods for keyword research. Recognizing that all keywords are not created equal and some hold more value than others will be the determining factor to generating leads and increasing sales. So what are some methods that help you find valuable keywords? Read this article for research tips that help you dig a little deep into the world of search engine optimization. 

Are frustrated that you are not seeing results from your inbound marketing strategies? There are a lot of components required to ensure success and it can be difficult to pinpoint what is going wrong. The more you know the better you can achieve your goals. Check out the article below to learn the inbound marketing strategies you need to know to avoid hindering your efforts. 

Inbound Marketing Takes More Than A One-Time Approach

Believe it or not, it's common for businesses to mistakenly not utilize the full potential of inbound marketing methods because they use such as a single strategy. Inbound marketing is beyond just a one-time promotion, campaign, or idea. Inbound, like other marketing techniques, requires time and attention to build trusting relationships with prospects, which over time develop into leads and then into customers. The online world is ever-growing and with that, your inbound marketing

Think your website might be outdated? Maybe it is. To continue generating leads and increasing sales its important to keep up with popular trends and regularly updating the elements of your website. If you notice your conversion rates are low, your web design could be the cause. 94% of people say that first impressions matter and the design will help them decide if they want to stay on that site or leave to another source.  Check out more web design statistics that will make you want to redesign your website redesign. 

Savvy marketers are always looking for new tool sets to add to their ever-expanding toolbox. In the past few years, we have witnessed the rise of video market’s prominence. According to brainshark, "93% of marketers use video for online marketing, sales, or communications," and it makes sense too as a reported "65% of video viewers watch more than 3/4 of a video" (Source).

When considering a domain name for your business, keep in mind how important this element is for recognition and brand awareness. You should put as much time and effort into your domain name as you did with your company name. There are a lot of components to consider when creating and effective domain that will help further your brand. Check out the infographic below for 9 essential elements to consider when choosing a business domain name.

Content is important to advance your business and generate more leads to your Website. The purpose of searching online is to find significant information and quality content that answers common questions that people have. Content marketing is the practice of creating and distributing content that is intriguing, informative and beneficial to prospective customers. Quality content then directs those customers back to your website, where you can generate leads and sell more products and services. This article discusses how to ensure success with effective content marketing with the qualities you didn’t know how to do.

Social media, a hot trend that doesn't seem to be fizzling out anytime soon, is important for businesses to communicate with their targeted audiences. Having an outlet that lets people get to know you better will help to build trust and enhance your brand. Social media is an important piece of your inbound marketing pie and should have an effective strategy to ensure success. Maybe you have a social media strategy but it doesn't seem to working as efficiently as you hoped? So why isn't your strategy working? Check out the article below to figure out what you may be doing wrong and how you can fix it.