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In order for you to maintain a reasonable amount of leads, you will need a fully optimized landing page. We can admit it though, it is not always easy to craft an optimized landing page, with other content creation taking up hours of time.

If you are an online marketer you should have one or all of these platforms for your company depending on your industry. Facebook, Twitter and LinkedIn are the most popular platforms to market your business on. They are the most effective for growing your reach and staying connected with your customers.

Email marketing is a trend that is becoming more and more popular now that everyone and their mothers have smart phones. If you are a company that uses email marketing, it is important that you know how to captivate your audience, as most people can receive up to 100+ emails a day!

One of the first questions we frequently receive before implementing inbound marketing for a new client is "How long do we wait before we can expect results?" It's a reasonable question, considering the investment; however, unlike newspaper ads or pay per click (outbound marketing), you will be using tactics that earn trust and interest from prospects. Unfortunately, it isn't easy to pique interest and earn the trust of your prospects.

For many companies across a wide variety of industries, email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. According to "Mail Chimp," the 2015 average Marketing email click through rate rests at a paltry 2.21%. If you want to learn how more about click through rates for your specific industry, check out this Mail Chimp article (includes table). In an average workday, people receive hundreds of emails, so it can often be difficult for your company to stand out. Having invested considerable resources into your email campaign, you sure don't want to be overshadowed by deals from other competitors. If you are not quite sure how to improve your email click through rate, here are five basic steps to help you ensure you are creating effective emails.

Social media is a popular and effective tool for businesses trying to reach their audience. It helps companies stay connected to their customers on different platforms. If you are a company that has a social media presence it is important that you know how to manage your social media pages.

Social media is amazing! It is especially great and quite useful if you are a business that successfully manages their social media pages. Social media can be used as a tool to connect with your customers through posts, pictures, and comments.

Google wants mobile users to have easy access to websites that have been mobile optimized. We don’t blame them: mobile search has increased dramatically in recent years, so it is important to prioritize sites that are mobile friendly. According to Google, the changes will "affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source) Luckily, Google has given site owners a warning about this change, so you still have time to prepare. In this blog post, we will discuss Google's mobile updates, and what to expect if you are a website owner.

Attempting to write and plan a blog post can be overwhelming. It seems like there are so many things to remember and plan. Don’t give up yet if you can’t seem to find your footing. We have created seven steps to help you with the process of blog writing.