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Maintaining a blog is a great way to promote your website and your brand image, while offering your site visitors valuable content. So, you go ahead and create a blog and now you have invested a lot of time into creating some really powerful gripping content; however, now you are stuck in the mud, as you are not sure how well your blog is performing. Well, in this post we will discuss six key metrics that will help you to evaluate and measure the success of your blog.

Have you ever made something then tasted it after and realized you used the wrong ingredients? Don’t make this mistake when writing a blog post. Make sure you use the right ingredients or else you will leave your readers with a bad taste in their mouth. Check out our four ingredients for a successful blog post!

Besides presenting convenient information, websites establish company credibility and grow trust towards your brand identity. Without a website your company would not seem very reliable. With the explosive growth of online activity, it has become crucial for your company to not only have a functioning website, but to have a useful, visually-pleasing masterpiece!

There are several SEO factors that you should keep your eye on, if you are serious about your website's SEO performance. We will be discussing terms and metrics that are important signs for ensuring that you have a healthy website. If you lack any of the following procedures, or have not performed up to par, it's time to get to work!

Most people assume that the majority of Google search traffic comes from the most popular keywords, the keywords that are searched thousands to millions of times each month. However, while this makes intuitive sense, the reality is different. Longtail keyword phrases make up a majority of search traffic. Long tail keywords are usually, well, longer (4-6 words) and they’re also more specific than the average keyword.The success of using long tail keywords starts with searchers using search engines to find information. Rarely do searchers use only one keyword. Using a more specific keyword will yield much fewer search results, but your website will be ranked higher, and could very well increase traffic in the long run. With that said, there is no reason not to include all keyword types into your strategy – both long and short.

If you're a saavy evolving marketing guru, you understand how important YouTube is to growing your company. Video-based marketing has become such a commodity that it's now on an even playing field for everyone and even small companies can compete with the big dogs. However, you still have to obtain a bottom line and you want to show that a YouTube channel is worth the investment by showing real results. YouTube makes our job easy by offering a large range of reporting and analytics for each channel. Their Analytics suite is one of the best out there, but it can be a bit challenging for newcomers. Here's a few tips to help you enhance your visibility and grow your social media marketing business campaign using YouTube.

The art of blogging is a complex skill to master. The end goal of every blog post is to provide the world with blog content that readers want to engage with. At the beginning your blog is like a blank canvas; you could do anything on your canvas. The tricky part about it is would your readers read just anything? 

So you are considering beginning an inbound marketing campaign- quite the big decision! Please make sure that you have an actionable plan, as change is often met with skepticism and resistance from bosses. To help you begin your transition towards inbound methodology, we have outlined four steps to get you started.

Patience Is Essential

We know...it can be really difficult to stay patient. If you want to run a successful inbound campaign, you need to understand the importance of patience and in due time, you will be rewarded. Realize this: when you start inbound, results are not immediate. You are educating readers, and transitioning all the work you previously completed and working towards a better future. It's a massive change, but it's for the better, so it is best to embrace it. We like to tell people that it takes about 3 months of blog writing to see a significant increase in website traffic.  Continue that effort for 6 months and website traffic grows faster.  Past 6 months, as you steadily add helpful content to your website, visits from search engines increase because of the volume of content.

These days, customers have more control over the information they consume, which elevates the importance of inbound marketing techniques, as they help businesses to reach their prospects in a targeted and relevant manner.

In today’s marketing environment, it is essential to have some semblance of an inbound marketing strategy. Customers have more control over the information they consume; so inbound marketing techniques are able to enable businesses to reach their prospects in a targeted and relevant manner. If executed properly, inbound marketing has the potential to enhance your brand, generate quality leads and improve sales.