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ImageWorksBlog

Which Social Media Marketing Platform Should You Use?

Posted by ImageWorks Intern on Fri, Jun 06, 2014 @ 08:49 AM

Q: Which social networking platform should you use in your social media marketing campaign?

A: All of them!

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Topics: Social Media Marketing, Twitter, facebook marketing strategy, pinterest marketing, Pinterest, Facebook, LinkedIn, social networking, hashtags, Instagram

How Can I Improve My Social Media Marketing for Facebook?

Posted by Kristina Chester on Wed, Feb 26, 2014 @ 04:33 PM

Being a social media marketer is a busy lifestyle. New trends, social networks, features, and more are constantly changing which can make social marketing difficult to keep up with on a daily basis. For example, think about how your Facebook looked a year ago compared to now. Just completely different wasn't it? Who knew what a Timeline for business pages was, not me that's for sure!

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Topics: Social Media Marketing, Facebook

What Should I Do During a Social Media Crisis?

Posted by Kristina Chester on Fri, Sep 06, 2013 @ 09:08 AM

 If you have ever managed a social media platform, then you know that there are times when things can go horribly, horribly, (did we say horribly?) wrong. You wake up, head to work, log in to your computer, and there it is. One of the unholiest of unholy posts you have ever seen. Your hands start to sweat, your blood pressure rises, and all you want to do is hide away in a dark cave where the internet can never find you.

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Topics: Social Media Marketing, internet marketing tips, Twitter, content marketing, Web Marketing, Facebook, social networking

Cheat Sheet for Social Media Jargon

Posted by Jeffrey Cohen on Wed, Sep 04, 2013 @ 10:38 AM

Have you ever found yourself at the dinner table with your family totally overwhelmed by conversations about social media? As you sit there nodding as if you understand, your children - who may not even be in their teens yet - chat back and forth about hashtags and likes and statuses. What does it all mean?

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Topics: Social Media Marketing, Twitter, Yelp, Foursquare, Facebook

WWIII: Vine vs. Instagram Video

Posted by ImageWorks Intern on Thu, Jul 04, 2013 @ 11:00 AM

Last week Instagram and Facebook launched their new video service, Instagram video, in order to compete with Twitter’s Vine app. Instragram’s video offers the user 15 seconds to shoot a desired subject and is completely editable. So, while we’ve provided you with tips on how to use Instagram video for your marketing advantage, should you continue with Vine? Will users stay loyal to the infantile platform or switch over to Instagram, which was delivered to them in a simple app update?

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Topics: Social Media Marketing, internet marketing tips, Twitter, content marketing, Instagram video, Inbound Marketing, digital marketing, Video, Facebook, Video Marketing, social networking, inbound marketing tips, video on Instagram, Instagram vs Twitter, twitter vs instagram

Use the New Facebook Cover Photo Guidelines to Boost Your Inbound Marketing Efforts

Posted by Rachelyn Provencher on Mon, Mar 25, 2013 @ 10:26 AM

The latest revision of page terms for the social media mega-giant Facebook makes it even easier to draw in consumers for your business. In the past, page owners had to follow stringent rules on cover photos, which meant avoiding calls-to-action, contact info or references to price/purchase information, and images with no more than 20% text. Yep, Facebook was definitely not an inbound marketer's dream. But alas, the lead generating Gods have smiled upon Facebook business users and changed its strict guidelines. Now, the rules have changed and it's time for all you inbound marketing geniuses to reap the benefits from your Facebook marketing strategy.

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Topics: Social Media Marketing, CT Inbound Marketing, Inbound Marketing, Facebook, Facebook Cover Photo Guidelines, branding

Lead Generation Techniques from an Inbound Marketing Agency

Posted by Kristina Chester on Wed, Jan 30, 2013 @ 01:27 PM

It's a Brave New World

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Topics: Lead Generation, Social Media Marketing, internet marketing tips, Web Marketing, Facebook, Blog Posts, Business Blogging

Social Media for Business: Create a Facebook Presence (Part 2)

Posted by Jesse Cohen on Mon, Jul 30, 2012 @ 09:10 AM

Step 3a.) Reinforcing Your Page With Content

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Topics: Social Media Marketing, Web Marketing, Facebook, social networking

Social Media for Business: Create a Facebook Presence (Part 1)

Posted by Nicole Cohen on Thu, Jul 26, 2012 @ 09:44 AM

Becoming a member of any social networking websites such as Facebook, Twitter, and LinkedIn will only help your business grow if you know how to use those assets properly. With approximately 526 million daily active users, Facebook is not only the most visited website in the world, but the most useful for personal connections, organizations, internet sharing, and business. Having the know-how to navigate Facebook accurately and tastefully will allow your business to become updated, broadened, and more relevant in today's online world. Although Facebook prides itself in being fast and easy, there are some tools that require a bit of experience. These simple steps will help you gain an all around good sense of the website and how you can use it to fully optimize your business. If you already have an account on Facebook, skip to step 2.

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Topics: Social Media Marketing, Web Marketing, Facebook, social networking

Inbound Marketing... How To Bring The Fireflies To You

Posted by Jesse Cohen on Mon, Jul 16, 2012 @ 04:22 PM

If you've read any business oriented content on the web these days, you've probably run into the term 'inbound marketing' more than a few times. If you know what this term means, then skip ahead. If you don't, listen up.

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Topics: Social Media Marketing, Web Marketing, CT Inbound Marketing, Inbound Marketing, Outbound Marketing, Facebook, Blog Posts

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