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Inbound marketing is an important strategy to create an online presence for your business. It can help you show up on search engines, build trust in your brand, and establish your business as a leader in your industry. Despite all of the benefits of inbound marketing, many law firms are not taking advantage of this aspect of digital marketing. Law firms who invest in digital marketing will see increased traffic to their sites, an increase in leads, and new clients. Here’s everything you need to know about inbound marketing for law firms.

Email marketing is a great way to grow your business. Emails can help build trust among your clients and strengthen your relationships. It’s a great way to reach people on various devices after they leave your site. In order to fully take advantage of email marketing, it’s important to make sure your strategy is effective. Here are some ways to improve your email marketing strategy. 

Inbound marketing is an important strategy to grow your business in today’s world. Studies have shown that the ever-adapting strategy is able to target customers as they change the way they shop. Because this strategy is so important, there is a lot of information out there about the approach. Here are some of the top misconceptions that people have about inbound marketing tactics.

You Can’t Measure ROI

Many people believe that because inbound marketing is somewhat of an inexact science, you can’t measure the ROI. Fortunately, closed-loop analytics make it very easy to measure ROI. Content optimization tools like Hubspot make it easy to track, which clicks convert into customers. These tools make it easy to analyze data and strategize ways to improve ROI.

As a business owner or employee, it's important to always search for new ways to engage with a wider audience and close more sales. If you've found yourself wondering, "Would Inbound Marketing help my business?", the answer is yes! In this article we'll help you get a simple understanding of the Inbound Marketing process.

Around our office, it seems as if the first couple weeks of the new year flew right by. We've certainly hit the ground running! Giving ourselves a minute to breathe, we reflected back on the year behind us and soaked in some of the top changes in content strategy in 2016 which led visual marketing to sit amoung our top 3 most important methods for growing your brand this year.  While networking on social media, we came across this excellent infographic put together by Venngage. These statistics give us excellent insite to the marketing world around us and  provide a plethura of knowledge and opportunity for your business. This could be your year! Look below to learn more about how businesses harnesseing visual marketing have met success:

Inbound marketing campaigns involve many moving parts, making it difficult for teams to coordinate in the initial stages.

HubSpot, leading producer of inbound marketing software, have stated in the past that “strategy and process” are the two main contributors to Inbound success.

We can’t help but agree. In our experience, failed inbound marketing campaigns often result from a combination of these mistakes.

It seems just about everywhere you go this time of year, you hear an abundance of people talking about their New Year's resolutions. It's the same around our office, and hopefully yours as well. When new goals are set, both successes and failures arise from which we can learn from and use to fuel the next. In this blog, we're not talking about the 50lbs we want to lose or the dream car we're hoping for. Continue reading for some actionable New Years marketing resolutions that you and your business can benefit from.

For some, the time surrounding the holidays may be used to catch up on some rest and relaxation. For Connecticut business owners, some are currently in their most important weeks of the year and others are busy analyzing and strategizing for the year ahead.  In this article, we'll cover some holiday tips for marketing your Connecticut business allowing 2017 to be a year greater than ever before.