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Hold onto those Thanksgiving feast appetites for just 1 more day. The Inbound Marketing knowledge you've been searching for is here for your consumption! For years, companies have been using print ads, direct mailers, directory listings, billboards and other forms of Outbound Marketing as their main source of advertising. As a business owner or employee at any level, it's important to always keep the thought, "what else could we be doing to further grow our business?" on your mind. As the holidays fall upon us, if you're getting ready to head into the new year using the same old marketing approach you've been using for years, we promise the following information can benefit you!

Even if you understand and passionately advocate for the merits of Inbound marketing, convincing your boss to see the light may not always be an easy task. Executives, directors and other leadership roles have to make challenging decisions on a daily basis, especially when budget and company resources are at stake. So, it's understandable why an executive may not have a welcoming attitude towards Inbound. However, making the case for inbound marketing shouldn't be a daily frustration: here are a few simple tips to keep in mind as you attempt to get your boss on board with inbound methodology.

Revamping your brand's approach from the traditional outbound calling and selling to an inbound methodology can sound like an overwhelming process. With the advancements in technology and changes in purchasing behaviors, inbound marketing has become essential for businesses to inherit. With the assistance of an inbound marketing agency, converting to this noninvasive form of marketing can be a smooth transition and create more opportunities your business needs and prospects require. The inbound methodology differs from traditional marketing by focusing on attracting, converting, closing and delighting your website visitors so they’ll become customers or even promoters of your brand. Rather than constantly trying to force a sale, this article will dive deeper into the top 3 reasons why your business will benefit from working with an inbound marketing agency. 

Digital marketing is a fast growing field and is only going to continue to rise. However, digital marketing is also a competitive field and will take effort to stand out and break into the market. Landing your dream job takes time and effort as well as that special something that highlights you among all the other applicants. Prove to employers you are the one that will take their company to new heights by researching what it takes as laid out in the infographic below.

As an Inbound Marketing agency, it’s our job to come up with ideas, websites, posts, campaigns, and so much more for our clients. One of the questions we hear most frequently is, “ What’s that for?” or “Why do I need that”. Well, ladies and gentleman, we now have the most up to date Inbound report available! We’re proud to be a partner of HubSpot. Each year, they interview and collect statistical data from 4,500 marketers, sales people, and other companies, crunch some numbers, and provide us with one all inclusive report. This not only lets us better analyze our results from the previous year, but most importantly, look, learn, and share the direction of Inbound for the year to come. Sales teams, entrepreneurs, marketers, and more; here’s what you need to know! Grab the rest of the stats from HubSpot!

For most business's, the obvious goal of social media is to increase sales. However, with the recent decline in organic social media traffic, marketers, business owners, and users alone are left wondering, how do I increase my social media reach? 

Before getting ahead of ourselves, your first task in order to leverage your social media outlets is to gain followers! Of course right? No follows = no fun! We're not just talking Facebook here. Twitter, Instagram, LinkedIn, and many other social channels are losing organic traffic as well! Heres a few of our suggested ways to increase both followers and organic traffic! 

 Still New To Social Media? Try These Articles Below 

• Simple Tips for Growing Your Following On Twitter 
• Benefits Of Facebook For A Business
• Why Isn't My Social Media Strategy Working? 

Lead generation describes the marketing process of stimulating and peaking a targeted audience's interest in a product or service to develop and increase sales. You can see lead generation techniques for B2B, most commonly utilized for content marketing. However, the biggest mistake businesses make is not understanding the value that their content holds. Just putting words together will not drive traffic for you. The content that is created should have value and purpose for the reader so they learn new elements of the topic they are interested in. Remember, content is king and when used to its full potential, the reader receives valuable information, which develops your brand as a trustworthy source.  So what are the top most common lead generation mistakes and can you avoid them?

So you keep hearing the term "inbound marketing" flying around but not sure what this term really means. That's okay, although this marketing method has been around for quite some time now, it's common for businesses to not fully understand the potential this method offers. So why is it that not a lot of people know what inbound marketing is? This can be boiled down to businesses feeling that their online presence may not be the biggest factor or  isn't altogether an important aspect in their marketing efforts. However, with over 200 million people using the internet to make purchases, having an online presence and utilizing inbound marketing tools is a necessity to ensure you're generating traffic and increasing sales.