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Companies understand the importance of valuable keywords to improve SEO strategy but commonly don't know the best methods for keyword research. Recognizing that all keywords are not created equal and some hold more value than others will be the determining factor to generating leads and increasing sales. So what are some methods that help you find valuable keywords? Read this article for research tips that help you dig a little deep into the world of search engine optimization. 

Are frustrated that you are not seeing results from your inbound marketing strategies? There are a lot of components required to ensure success and it can be difficult to pinpoint what is going wrong. The more you know the better you can achieve your goals. Check out the article below to learn the inbound marketing strategies you need to know to avoid hindering your efforts. 

Inbound Marketing Takes More Than A One-Time Approach

Believe it or not, it's common for businesses to mistakenly not utilize the full potential of inbound marketing methods because they use such as a single strategy. Inbound marketing is beyond just a one-time promotion, campaign, or idea. Inbound, like other marketing techniques, requires time and attention to build trusting relationships with prospects, which over time develop into leads and then into customers. The online world is ever-growing and with that, your inbound marketing

When considering a domain name for your business, keep in mind how important this element is for recognition and brand awareness. You should put as much time and effort into your domain name as you did with your company name. There are a lot of components to consider when creating and effective domain that will help further your brand. Check out the infographic below for 9 essential elements to consider when choosing a business domain name.

What is a CMS? This stands for content management system, which is a program that creates structure for updating and editing specific content of a website. A lot of companies feel that you have to be a professional web developer to make changes to your website and know the language of coding and other programming techniques like HTML. A web development company may be needed to make major or complex changes but with a CMS, any online business can update their website with simple-to-use tools. Enhance your business with the benefits of a CMS, learn more about it throughout this article. 

Close your eyes and imagine three logos. More than likely, that was an easy task and may not even be brands that you regularly purchase from. However, they are popular for a reason and were designed to be remembered. So how do you construct a memorable logo? This article discusses tips to ensure a successful design that people can't help but remember.

Simply put, social media is a popular an exciting way to network. This is true for individuals as well as any business of any size. Since the social media world has blown up even larger over the years, businesses should utilize this tool for communication and appeal to larger audiences to achieve higher sales and loyal customers. However, posting whatever you can to multiple platforms will tarnish your efforts and make you seem unreliable. So if you should only use a few, what are the right platforms to help increase your traffic? Before going through the different platforms make sure you understand your business as a living brand which will make communicating the tone of your message a simpler process.

Launching your first inbound marketing campaign can be very exciting and quite the memorable moment. In this post, we will discuss crucial information that you should keep in mind while you assemble the pieces of the inbound marketing puzzle. If you keep these in mind, you will be ahead of the game and ready to rake in results.

If you're reading this blog, then you can attest to the power of online influence. This influence is especially visible within the context of marketing, and since we are on the topic, arguable the most effective type of digital marketing is "inbound." According to a HubSpot study based on data from 5,048 customers, "92.34%" of companies using inbound marketing increased their traffic" with 40% of HubSpot customers seeing traffic increases of at least 75% (Source). Sounds fantastic right? Well, inbound is not an exclusive club, and chances are, it will work wonders for your business.

The Internet is a vast world, offering the potential for your company to be seen by all sorts of people. The hard part is narrowing down such a wide audience into a specific individual or group. Knowing your main buyer personas is a key to obtaining more sales and generating traffic. If you don't know who you are targeting, then you are probably sending out a broad message that no one is going to concern themselves with. Tighten it up, research who will buy your services, what appeals to them, and what you can do to keep them coming back. To learn more about buyer personas, as well as what it takes to put them into practice, take a look at the following Single Grain infographic.