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One of the first questions we frequently receive before implementing inbound marketing for a new client is "How long do we wait before we can expect results?" It's a reasonable question, considering the investment; however, unlike newspaper ads or pay per click (outbound marketing), you will be using tactics that earn trust and interest from prospects. Unfortunately, it isn't easy to pique interest and earn the trust of your prospects.

So you are considering beginning an inbound marketing campaign- quite the big decision! Please make sure that you have an actionable plan, as change is often met with skepticism and resistance from bosses. To help you begin your transition towards inbound methodology, we have outlined four steps to get you started.

Patience Is Essential

We know...it can be really difficult to stay patient. If you want to run a successful inbound campaign, you need to understand the importance of patience and in due time, you will be rewarded. Realize this: when you start inbound, results are not immediate. You are educating readers, and transitioning all the work you previously completed and working towards a better future. It's a massive change, but it's for the better, so it is best to embrace it. We like to tell people that it takes about 3 months of blog writing to see a significant increase in website traffic.  Continue that effort for 6 months and website traffic grows faster.  Past 6 months, as you steadily add helpful content to your website, visits from search engines increase because of the volume of content.

These days, customers have more control over the information they consume, which elevates the importance of inbound marketing techniques, as they help businesses to reach their prospects in a targeted and relevant manner.

It's no wonder why the field of SEO is littered with speculation and hypothetical practices: Google continues to update its search engine algorithms at a steady pace. The consistent improvement of search engine software has left many SEO experts leaning towards a more universal approach. In this blog post, we will share current trends and other tips to use when you are developing your newest SEO plan for the future. Most of the SEO trends in 2015 are continuations from 2014 when it was essential to create quality content, be active on social media and focus on your mobile user.

I can't imagine how many do's and don'ts lists exist out there. The Internet is full of them. Unless you are a veteran blog writer, though, there is too much input to keep straight. We have sifted through a lot of tips on blog writing and have identified what we think are the five biggest blogging mistakes companies make. If you can tackle these, your blog may just have a fighting chance to attract prospects and convert them into leads.

While many website design trends are temporary affairs of the heart, a select few are natural evolutiosn of the industry. As more web-accessible devices are introduced to the market, designers must continue to adapt their workflow to meet the dynamic changes that are occuring in web design.Over the past few years, the general appearance. of websites has changed quite a bit for developers and designers. So let us take a look at the website design trends for 2015.

Planning for a website redesign is certainly a captivating experience, but can also be equally distressing for some folks.With a slew of different factors to contemplate, it is important to have a defined list of expectations and criteria.To assist you with this, we have included an infographic by Lemonhead, which helps to simplify the grueling process of planning, desinging, and optimising your website. The infographic takes the reader through each of the three stages.

It is quite difficult to define the most effective way to attract, convert and close leads through email campaigns. Just when you think you have figured out a strategy that works, it stops working. Effective email lead generation necessitates a lot of trial and error before your define your best approach. Below you will find some of our best tips and tricks to help you generate even more leads from your marketing emails.

It is essential to have an effective inbound marketing strategy. The main problem for many companies is that thye aren't sure what they should be focusing on. Although it may seem like a petty thing to do, it never hurts to create a handy "to-do" list. After all, if it is good enough for your groceries, it's good enough for your business! If these four things have not been added to your inbound marketing to-do list, you're missing out on some great opportunities.