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Search Engine Optimization (SEO) has experienced a growth spurt in recent years— now it’s no longer plausible to stuff web pages with keywords and hope Google notices; rather, it takes a much more nuanced and detailed approach founded on original content that will offer value to visitors, while also attracting search engines and helping sites to move up the natural search rankings.
Of course, as the years pass and technology grows more sophisticated, Google has opted to highlight a quality over quantity approach. Ultimately, sites that offer their visitors valuable content are going to be viewed more favorably by search engines, and will appear higher in search rankings.
To help cement this idea, take a quick look at this Brafton Infographic, “Why Content For SEO"

To stay relevant in the online world, you have to constantly continue to provide valuable information to the consumer and utilize search engine optimization tactics throughout your content.  As Google is the most used search engine, understanding and taking advantage of its algorithms will help in your SEO efforts and ensure higher ranking results. SEO continues to develop each year, penalizing black hat methods while rewarding those who offer value to the consumer, with the advancing algorithms of  Panda and Penguin. Take a look at the infographic below to better understand the history of  Google's Panda and Penguin algorithms. The better you can understand the history the better prepared you'll be for new SEO algorithms to come.

When people use Google to search for products and services, there are only two possible outcomes: they will find your competitor's website, or they will find yourse. Obviously, ranking well for the first few results in google search can have a major impact on your business. The best way to secure the top search positions is through organic search (who ever clicks on paid ads anyways?). Sure, you may have a loyal, local customer base, but you won't be able to attract newer and younger customers without the help of online marketing tactics and local SEO. It's not always easy to define Organic SEO positioning, however, so we will attempt to do so in this blog post.
Check out this infographic by SEO Sherpa, which attempts to define organic SEO.
If you want more information about SEO practices, check out our post, " 10 Quick Tips For Improving Your Website's SEO Strategy"

2016 will harbor a new year of changes to Google's search algorithms, as well as your social media strategy. Social media has been a popular outlet for businesses and consumers alike to communicate and express themselves. As technology advances, new trends arise and these trends open doors to grow and enhance your business. So what are the top social media trends taking over 2016? Check out this article to find out and stay on top of the ever-changing social media universe. 

SEO is important to boost your website's traffic and help search engines understand how your content can benefit consumers. The online world is constantly advancing and it can be challenging to stand out. This is where strategic Search Engine Optimization can help your website grow and advance. This article discusses the top SEO mistakes that harm your website so you can avoid these common blunders to continue developing your business and possess a better understanding of how to boost your traffic with the most efficient SEO marketing methods. 

In case your'e wondering or are new to the online business world, SEO stands for search engine optimization. This is an inbound marketing strategy that utilizes keywords in your content to rank higher on search engines such as Google and Bing.  Sounds simple enough, but there are clever and strategic methods that can either make or break your efforts. But, maybe we are getting ahead of our selves so let's start off with the basics by taking a look at the infographic below, created by digitrio. 

There are several components that need to work together to ensure your website is appealing and informative. People want to visit a site that answers their questions and is appealing to navigate through. This article discusses what components your CT website needs to succeed.  

2016 will harbor a new year of changes to Google's search algorithms, as well as your SEO strategy. 2015 was stuffed to the brim with Google's Mobilegeddon, a Panda update, and plenty of content debate. However, if you're looking to rise to the top of Google or simply maintain your positioning, take note of the following trends you can expect to see in the SEO industry for 2016.

It's common for a business to overlook the blogging aspect but actually blogging is a strategic tool to boost awareness. If written for the reader and not just for a sale, your blog can flourish and build up your reputation so people know you are the right business to go to for their needs. This article explains why blogging for your business is so effective and offers some tips on how to make sure your efforts are done efficiently.

More Informative Content

One of the most important components for business blogging is that you are providing people with more information to help them with any questions they may have. SEO is boosted when you are providing helpful and informative information rather than promotional and short content. Beware of blogging just to write a few tid bits here and there about your company. Your blog should be the answer to the question they have. If you can't thoroughly answer their question, why would they go to your website to learn more about you? Once you have provided the right information, you'll be able to add some keywords throughout the blog. Try not to overwhelm with too many of the same keywords or your blog will be seen as spam. SEO is about keywords, links and so on but it's also about the value of the information provided and i what your offering actually helps. If your blog can do this than more and more people will find it when they search for specific information through search engines.