With several businesses available that offer some of the same products and services as you, it can be difficult to stand out from the competition. That's where strong SEO efforts come in. You may have the best business out there but people won't be able to find you if you don't take the time to utilize SEO strategies. This article will describe some of the ways to master SEO and grow your business.
Proper keyword research is the foundation for a successful SEO strategy, yet there isn’t always a clear-cut strategy for how to approach keyword research. Keyword research, when done properly, can help to increase your site's organic traffic, helping to bring in qualified leads. Also, keywords are an essential aspect in the content creation process, as they must align with the search behaviors of your businesses' target buyer personas, so it's important to know who you are targeting.
You cannot initiate keyword planning, unless you have a basic understanding of the phrases you will be targeting. So, to help you prepare we have included an Syntactics Inc infographic to help you learn which keywords to target for your businesses' website.
Now you have a list of keywords that will help you begin to focus on the right topics for your business, and get you some short term and long term gains. You should re-evaluate these keywords every few months, and as you gain more authority in the search engine results pages, you will likely discover that you can add more keywords to your list to tackle as your work on maintaining your current presence.
Creating your identity represents what distinguishes your brand from the competition. Establish an identity exhibited through your brand by content, color, images and an effective strategy. A valuable brand maintains a consistent identity reflecting your business' values. This article will explain the components it takes to build an effective corporate identity.
Should you be concerned with SEO in your content marketing efforts? The answer is a resounding yes. So, now you may be wondering why you need to keep SEO in mind when you're writing your content, and fortunately, the answer is quite simple. For many years, you could build a satisfactory SEO strategy around tricks and basic tactics, optimizing and banking on opportunism; however, that doesn't work anymore. Rather, now you must create engaging content. SEO provides an opportunity to blend science and analytics with creative content. So, how should you approach writing for your readers while still appeasing search engines? Well, you can take a look at our comprehensive approach to SEO in 2015. In the meantime, take a peak at this Brafton infographic to learn why content marketing provides a measurable boost towards improving your businesses' SEO efforts.
Topics: SEO, content marketing
Creating strong keyword rich content is one of the absolute best ways to boost your SEO. Writing concise paragraphs that flow well and make strong points is better then long articles. Articles online, unlike your high school reports, should be kept short and to the point so that you do not bore your readers.
Topics: SEO
Google wants mobile users to have easy access to websites that have been mobile optimized. We don’t blame them: mobile search has increased dramatically in recent years, so it is important to prioritize sites that are mobile friendly. According to Google, the changes will "affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source) Luckily, Google has given site owners a warning about this change, so you still have time to prepare. In this blog post, we will discuss Google's mobile updates, and what to expect if you are a website owner.
Topics: SEO, mobile website, responsive web design, responsive website, mobile device, Google's mobile update, Google Algorithm, Google
Maintaining a blog is a great way to promote your website and your brand image, while offering your site visitors valuable content. So, you go ahead and create a blog and now you have invested a lot of time into creating some really powerful gripping content; however, now you are stuck in the mud, as you are not sure how well your blog is performing. Well, in this post we will discuss six key metrics that will help you to evaluate and measure the success of your blog.
Topics: SEO, mobile website, success of my blog, Blog Traffic, blogging tips
There are several SEO factors that you should keep your eye on, if you are serious about your website's SEO performance. We will be discussing terms and metrics that are important signs for ensuring that you have a healthy website. If you lack any of the following procedures, or have not performed up to par, it's time to get to work!
Topics: SEO, SEO Tips, SEO strategy, search engine optimization firms ct, ct seo company, seo company ct, seo company connecticut
Most people assume that the majority of Google search traffic comes from the most popular keywords, the keywords that are searched thousands to millions of times each month. However, while this makes intuitive sense, the reality is different. Longtail keyword phrases make up a majority of search traffic. Long tail keywords are usually, well, longer (4-6 words) and they’re also more specific than the average keyword.The success of using long tail keywords starts with searchers using search engines to find information. Rarely do searchers use only one keyword. Using a more specific keyword will yield much fewer search results, but your website will be ranked higher, and could very well increase traffic in the long run. With that said, there is no reason not to include all keyword types into your strategy – both long and short.
Topics: SEO, SEARCH TRAFFIC, long tail seo, long tail keywords
It's no wonder why the field of SEO is littered with speculation and hypothetical practices: Google continues to update its search engine algorithms at a steady pace. The consistent improvement of search engine software has left many SEO experts leaning towards a more universal approach. In this blog post, we will share current trends and other tips to use when you are developing your newest SEO plan for the future. Most of the SEO trends in 2015 are continuations from 2014 when it was essential to create quality content, be active on social media and focus on your mobile user.
Topics: Social Media Marketing, SEO, Inbound Marketing, blogs, pay per click
