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Website traffic often goes down in the summer, which creates a perfect window to give your website a little revamping! Changes to your website in the summer are a great idea because they can go somewhat unnoticed, allowing you the opportunity to repeatedly make tweaks without confusing visitors. While these improvements will go largely unnoticed, they will help improve traffic to your site. Here are some ways you can freshen up your website this summer.

If it’s been a while since you’ve updated your website, it might be time for a redesign. Once the winter is over, traffic tends to pick up on most website, making the spring time the perfect time to act! Updating your website regularly is a great way to stay relevant and keep your brand on the cutting edge. However, if your site has certain issues, a simple update might not be enough. Instead, you might consider a full redesign to ensure that your website is equipped with the latest technology. We’ve compiled a list of six key reasons why you should consider a redesign for your website.

In this day and age, your website is one of the most important aspects of the success of your business. If your website was built a long time ago, it might not yield the same results that a newer, more modern website will. If you're looking for better results from your website, you might consider a redesign. Here are some reasons that a redesign is a good idea for your company's website.

You're Not Being Found on Google

SEO-friendly content is a great way to improve your website's search rankings, but if the structure of your website isn't SEO-friendly, your content won't help. If your website does not rank well on Google for your target keywords, it might be time to consider a redesign to provide your site with a structure that Google will approve of.

Owners of businesses from a variety of different sizes and markets, come to us daily with the question, "how do I know when it's time to redesign my website?" For most, the answer is simple, now! However, there are some businesses that may not need a complete website overhaul, and actually just require some improved SEO techniques and the implementation of the inbound marketing methodology in order to grow their digital reach and customer base. At the same time, there are quite a few signs that do indicate that you must scrap your current site, and opt for a complete redesign. Continue reading to learn the top signs that you should redesign your businesses' website.

Think your website might be outdated? Maybe it is. To continue generating leads and increasing sales its important to keep up with popular trends and regularly updating the elements of your website. If you notice your conversion rates are low, your web design could be the cause. 94% of people say that first impressions matter and the design will help them decide if they want to stay on that site or leave to another source.  Check out more web design statistics that will make you want to redesign your website redesign. 

Whether your business has existed for years or you are just starting out, most business professionals understand that a strong web presence is essential for building a modern business. Designing a website is a momentous project, involving a detailed (and sometimes complex) decision making process. Planning ahead and thorough research can certainly help streamline the process.

Besides providing a convenient location for all the information surrounding your business, websites can establish company credibility and foster brand trust. With the explosive growth of online practices, it has become crucial for your company to not only expand beyond a simple brochure site, but to present an effective eye-popping masterpiece! Every business has different goals and approaches for what they want their website to accomplish. Business sites are often designed to support a product or service, generate sales leads, provide information for customers, media or press, and increase brand awareness. So, If your site does not achieve any of these goals, it may be time to look into a website redesign. We have included 5 other warning signs that may indicate it is time for a website upgrade: