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ImageWorksBlog

What Makes a Good Copywriter?

Posted by Catherine Hatch on Tue, Jun 18, 2019 @ 01:15 PM

Many businesses understand the importance of a good content marketing strategy to help grow your business. One of the most important parts of a strong content marketing strategy is the creation of quality content that your customers want to read. To produce quality content, you need a good copywriter. We’ve compiled a list of the top attributes that a good copywriter should have to help you find the right one to help grow your business.

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Topics: content marketing, copywriting

What Do I Need to Know to Develop a Content Marketing Strategy?

Posted by Catherine Hatch on Thu, Mar 21, 2019 @ 10:15 AM

Content marketing is one of the best ways to grow your business. Content marketing involves creating written, visual, and video content that will attract potential customers to your website. Your strategy will involve offering value to your potential customers through educational and informative content they want to use. When developing a content marketing strategy, you might attempt to do it yourself or hire a content marketing agency to assist you. In either case, there are a few questions to which you should have the answers to make sure your strategy is focused on getting the right people to your site.

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Topics: content marketing, content marketing strategy, Social Media Content

Can You Recycle Old Blog Content?

Posted by Catherine Hatch on Tue, Mar 19, 2019 @ 09:51 AM

Have you ever written a blog post and thought to yourself, “Man, that was a good idea. It’s a shame I can only share it once!” We know the feeling. Often times, bloggers want to recycle old content because the post didn’t perform as well as they’d hoped the first time around or because it’s really just that good. However, simply copying and pasting an old blog and reposting it will downgrade your rank on Google. You can still recycle your old blog content, though. You just have to be strategic. Read below for tips on recycling old blog content to make old ideas fresh and reshare important insight’s you’ve discovered.

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Topics: Blogging for Business, content marketing

7 B2B Content Marketing Trends You Should Know for 2019

Posted by Catherine Hatch on Thu, Mar 07, 2019 @ 09:45 AM

Technology is constantly changing, meaning businesses are constantly updating their content marketing strategies to stay on top of the latest trends. This demand is even greater for B2B businesses, as they’re hoping to establish themselves as leaders in their industries to other leaders in their respective industries. Because B2B businesses are always looking to stay on top of the latest content marketing trends,  Business2Community posted a handy infographic to help keep B2B businesses informed. Check it out below!

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Topics: content marketing, B2B Marketing, Content Marketing Trends

How to Use Content Marketing to Attract New Customers

Posted by Catherine Hatch on Wed, Jun 14, 2017 @ 12:03 PM

Content marketing can be a powerful tool when used to its full advantage. It’s a great way to increase not only the quantity of the traffic to your site, but the quality as well. Getting new customers to your site is important for your business to grow, and it’s all about growth. Read below to find out how to use content marketing to attract new customers. 

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Topics: Social Media Marketing, content marketing

Why Should Businesses Blog?

Posted by Jeffrey Cohen on Tue, May 30, 2017 @ 09:40 AM

You have a company and your marketing tactics seem to be working moderately well, but you want more. You’re looking to increase your site’s web traffic and acquire more customers overall. Sound like you? Blogging could be the solution you’ve been looking for to take your business to the next level. Businesses that blog to take advantage of inbound marketing techniques acquire 60% more customers according to a Hubspot survey. Still not convinced? Here are six reasons why creating a business blog can make a company more successful.

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Topics: Blogging for Business, content marketing, CT Inbound Marketing, Blog Optimization, blogging tips

Is Video Marketing Neccessary To Grow My Business?

Posted by James Bye on Wed, May 24, 2017 @ 12:02 PM

Necessary? We can't say for sure because there's always "that one" situation. Suggested? Absolutely! It is no secret that video marketing is on the rise exponentially and taking over our content marketing platforms near and far. From social media networks and web pages to digital billboards and other displays, there has never been a time where video marketing has played such an impactful role in the way brands get messages to their audiences. YouTube is now the 2nd largest search engine in the world, next to Google. YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute (source). If your content marketing strategy does not include video, it's time to get filming, or if thats not your specialty, contact a CT Video Marketing Agency! Check out the infographic (source) below to see some more eye opening information regarding the impact that video marketing is playing in todays market.

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Topics: content marketing, CT Video Production, Video Marketing, Video Production, branding

Visual Marketing Statistics Your Business Should Not Miss Out On

Posted by James Bye on Fri, Jan 20, 2017 @ 02:51 PM

Around our office, it seems as if the first couple weeks of the new year flew right by. We've certainly hit the ground running! Giving ourselves a minute to breathe, we reflected back on the year behind us and soaked in some of the top changes in content strategy in 2016 which led visual marketing to sit amoung our top 3 most important methods for growing your brand this year.  While networking on social media, we came across this excellent infographic put together by Venngage. These statistics give us excellent insite to the marketing world around us and  provide a plethura of knowledge and opportunity for your business. This could be your year! Look below to learn more about how businesses harnesseing visual marketing have met success:

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Topics: content marketing, Inbound Marketing, visual content

Why Manufacturing Marketers Can Benefit From An Inbound Marketing Strategy

Posted by Jeffrey Cohen on Mon, Aug 22, 2016 @ 09:30 AM

The manufacturing industry tends to rely on traditional old-school marketing methods. They hold on to the idea that trade shows are the only method to make new connections. They send direct mail campaigns and make cold calls to prospects.

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Topics: SEO, Search Engine Optimization, content marketing, marketing for manufacturing industry, Inbound Marketing

Is Your Content Marketing Strategy Like The Walking Dead?

Posted by Kelsey Ringuette on Wed, Aug 17, 2016 @ 11:00 AM

Do you feel that your content marketing strategy seems to be falling flat lately? You are stuck in the same grueling routine and what was once a creative process now seems to be a slow and mindless zombie. However, unlike the show The Walking Dead, there is a cure to bring your content marketing strategy back to life. 

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Topics: content marketing, content marketing campaign, content marketing strategy

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