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Should you be concerned with SEO in your content marketing efforts? The answer is a resounding yes. So, now you may be wondering why you need to keep SEO in mind when you're writing your content, and fortunately, the answer is quite simple. For many years, you could build a satisfactory SEO strategy around tricks and basic tactics, optimizing and banking on opportunism; however, that doesn't work anymore. Rather, now you must create engaging content. SEO provides an opportunity to blend science and analytics with creative content. So, how should you approach writing for your readers while still appeasing search engines? Well, you can take a look at our comprehensive approach to SEO in 2015. In the meantime, take a peak at this Brafton infographic to learn why content marketing provides a measurable boost towards improving your businesses' SEO efforts.

If you plan to run a successful business, you will have to spend a sizeable portion of time improving your social media presence. Publishing engaging content on Twitter, Facebook, Instagram & Google Plus will give you opportunity to establish your presence with hundreds to thousands of prospective customers. However, you need to post interesting content if you hope for prospects to share your posts with their own circle of influence. However, if you aren't engaging with other social media users on a regular basis, you likely won't be successful on social media regardless of what you are posting. Does your business need help with building and establishing ironclad connections with your target audience? In this blog post, we will discuss steps you can take to generate higher engagement rates across social media platforms to increase your social media reach.

Whether your business has existed for years or you are just starting out, most business professionals understand that a strong web presence is essential for building a modern business. Designing a website is a momentous project, involving a detailed (and sometimes complex) decision making process. Planning ahead and thorough research can certainly help streamline the process.

Besides providing a convenient location for all the information surrounding your business, websites can establish company credibility and foster brand trust. With the explosive growth of online practices, it has become crucial for your company to not only expand beyond a simple brochure site, but to present an effective eye-popping masterpiece! Every business has different goals and approaches for what they want their website to accomplish. Business sites are often designed to support a product or service, generate sales leads, provide information for customers, media or press, and increase brand awareness. So, If your site does not achieve any of these goals, it may be time to look into a website redesign. We have included 5 other warning signs that may indicate it is time for a website upgrade:

At this very moment, videos are an incredibly valuable marketing tool, as they can drive engagement and generate even more purchasing activity from your customers. In fact, in terms of engagement, videos are like an image on steroids. Not only do videos provide a surge of energy to your site’s traffic, but posting videos on YouTube and your website can help to improve your SEO as well.  We understand that there is a barrier to creating videos, as video production can be quite difficult; however, with the advent of smartphone video, it isn't that difficult for your business to create a quality video at a low cost. 

A successful online marketing strategy requires more than just writing blogs; believe me. If you are just beginning with your site's marketing strategy, one of the first things you will need to do is launch your blog and start writing. Once you have established a strong blog presence, try to create new types of content and you will likely see a big difference, leading to fresh traffic, targeted visitors and higher conversion rates. However, this doesn't offer you much insight as to which type of posts performs best on various social media outlets. Inbound marketers and site owners need to know what type of content to post for different audience, so we have provided a quick post on the types of content that generally get the best results on social media. .