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Facebook is an important tool to market your business. In this day and age, a company’s Facebook page is as relevant as its actual website. In order to make your page as successful as possible, it should be properly optimized for usage and search results. Here are some tips to help you optimize your company’s Facebook page.

Facebook is an important part of your company’s digital marketing strategy. It’s a great way to promote your brand and spread awareness about your company. However, if your page doesn’t have enough likes, it won’t be useful to your company to spread ideas. Here are some ways to get more likes on your company’s Facebook page.

1. Optimize Your Page Info

The first few things that people see when looking at your Facebook page are your profile picture, cover photo, and a short description. Therefore, it’s important to brand yourself well with these components, making sure that each piece is descriptive and engaging. Be sure to fill out all of the subcategories in the information section, including details such as your business hours, address, phone number, website url, and any other useful information. Filling out as much information as possible will improve your search rankings both within Facebook and on Google.

2. Post Engaging Content

Your Facebook page can be a useful tool to promote your business. However, if your page does not receive engagement, it will not benefit your business. It’s essential to the success of your Facebook page to craft posts that will encourage as much engagement as possible. Here are some tips to help improve the engagement on your Facebook posts.

2017 will certainly bring in a slew of new changes to marketing strategies across the country.  One of the most important factors that affect your decision process for selecting a digital marketing company is that they pay close attention to what’s trending and creating impact. Since digital marketing trends vary from year to year, it’s crucial for marketers to stay vigilant.

Consumers are engaging with new technology at an alarming rate, admittedly faster than most marketers can keep up with. As digital makers, we reviewed the past year and performed some basic research into current global trends to see how they’ll affect our predictions for 2017. While 2016 heralded a seismic change in the mobile landscape, what does 2017 have on tap for digital marketers?

So long are the days of, maybe I should start a business Facebook page. With approximatley 830 million daily users, we are very confident in saying it's time for your brand to get with the times. Although you may not understand the concept of social selling in your industry, it's important to remember that the millenial generation is at the age in which many are becoming key influencers and decision makers at their work place. Over 80% of users are searching and absorbing knowledge through either social media or search engines before making a purhcase decision. It's time to create a business Facebook page, get the content flowing, and better your brand! We're here to get you started! 

Although the though of social media can be overwhelming, or cause confusion for some, we will walk you through the steps to begin your business Facebook page, and if you have any questions along the way, feel free to contact us! 

Already have a page setup? Here's some additonal social media topics you may find useful!: 

• 5 Best Practices To Promote Your Business On Social Media
• How Do I Craft The Perfect Social Media Post (Infographic) 
• How Do I Increase My Social Media Reach? 

The "Constitution State" is flourishing with businesses both new and old and our marketplace is constantly evolving. Large or small, a plan for social media marketing for business in CT opens up a world of opportunity to both grow your brand and engage with your audience.