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A good blog title will inspire a reader to take the time to read your content, while a bad blog title will make the reader cringe and wish they had never looked.

So you want to write a blog, but have no idea where to start. Welcome to the wonderful world of blogging, my friends. Sure, you could Google the best blog title ideas out there, or you could try to come up with something creative and witty, but chances are you will spend an hour watching kitten videos on Youtube before even composing your first sentence. Starting a blog post is the bane of existence for every good writer. Here a few things that you should NOT do when trying to strike gold with your latest blog post.

As you know, your business must have a social presence if you want to generate leads online. Many of your opportunities are hanging out all over social media platforms like Facebook and Twitter. In fact, Twitter has more than 200 million active monthly users, a statistic that your business can't ignore. If you want to take those prospects and turn them into real leads, then your business needs to get tweeting, right now!

If you are an inbound marketer, or work with an inbound marketing agency, then you understand the importance of excellent blogging. Inbound marketing blogs provide high quality content that industry leaders and potential consumers are actually looking for. Sure, a little bit of fluff can be fun, but what we really want to read is awesome content that will actually make us feel a little bit smarter afterward.

While it may seem like we are 24 hour content generating machines, sometimes we just love to indulge in some addictive inbound marketing blogs. In our opinion, the best blogs we read are the ones that make people change the way they think about inbound marketing. All of our favorite inbound marketing bloggers not only inspire us to become better inbound marketers, but challenge us to think outside of that silly proverbial box.

So prepare to be enlightened, challenged and mesmerized by some of our favorite inbound marketing blogs (in no particular order, though we especially favor #1.)

ImageWorks, LLC 

What a great question. How do you build traffic to your Web site? Sorry, but if you are looking for a quick fix, you can stop reading now. Thanks for coming. We wish you the best.

The latest revision of page terms for the social media mega-giant Facebook makes it even easier to draw in consumers for your business. In the past, page owners had to follow stringent rules on cover photos, which meant avoiding calls-to-action, contact info or references to price/purchase information, and images with no more than 20% text. Yep, Facebook was definitely not an inbound marketer's dream. But alas, the lead generating Gods have smiled upon Facebook business users and changed its strict guidelines. Now, the rules have changed and it's time for all you inbound marketing geniuses to reap the benefits from your Facebook marketing strategy.

If you blog for your business at least three times a week (which is optimal for SEO purposes) then you understand how hard it can be to create new, fresh and useful content. Sure, you may know your business backwards and forwards, but don't you ever feel like you've run out of creative and interesting things to tell your audience? Trust us, we've sat scratching our heads trying to come up with blogging content ideas before - and it's not fun. The best way to solve this problem is to come up with a blog content planning guide that will help keep your business blog running like a well oiled inbound marketing and content machine.


Create a Calendar

A few weeks ago we posted a very popular blog on Internet Marketing Tips from an Inbound Marketing Agency. The post was such a hit that ImageWorks LLC is here to offer a few more essential tips for your business. As a social media marketing agency, we are constantly inundated with the latest and greatest of inbound marketing and Internet marketing tools of the trade. Trust us, don't jump on the most recent Internet marketing bandwagon until you have decided if it will work right for your business.

In today's internet marketing industry, losing sight of what's important is getting easier. Email advertising, social networking, geo-targeting… all these vague terms and practices can be overwhelming for the marketer. It's important to remember that in the end, lead generation is what matters. Attention grabbing headlines and catchy infographics are all for naught if you aren't successfully recruiting prospective clients. Turning your readers into buyers is a process we fancy-internet people refer to as lead nurturing. We've written about lead generation before, but we've never examined the process of snagging new clients in detail. Below is a guide to help you get started.

In most cases, when people visit your Web site, you only have a few seconds to capture the attention of the viewer. Many of our clients come to us troubled by a high bounce rate. That is to say, they are getting traffic, but no one is staying on the site.