ImageWorksBlog

As many people know, the role of keywords in SEO strategy is changing dramatically. The biggest cause for this change is the changes that Google has made to their importance. As SEO strategists know, any time Google makes a change, we must make adjustments to stay up to date. So, are keywords even relevant anymore? And if they are, what role do they play with Google's latest updates and changes? We've compiled the answers you need and an explanation of the relevance and role of keywords in 2019.

Changes in Google

Google has made many changes to its algorithms in recent years. Some of the most recent changes have drastically altered the importance of keywords. Google is getting smarter, and it now attempts to understand search queries, rather than seeking word-for-word matches. Beyond that, Google attempts to understand the meaning behind each piece of content on the Internet. For this reason, making sure there is an exact match for every possible search query is no longer important. Because Google attempts to understand search queries and web content, it's more important to make sure your content covers every possible topic.

Google is constantly changing and updating its ranking algorithms, meaning SEO strategies are always changing to ensure the best possible ranking for websites. As Google makes changes, SEO tactics that were once tried and true become obsolete. The New Year is the time to make changes, so it’s a great time to update your SEO strategy and abandon any tactics that are no longer in the best interest of your website. We’ve compiled a list of the top five SEO tactics that you should leave behind in the New Year.

Google algorithms are constantly changing, meaning that SEO strategies have to continue to change as well. One of the latest SEO strategies involves restructuring your content and shifting your focus away from keywords. This strategy is the creation of pillar pages. Pillar pages are a fairly new concept, but are a great way to adjust your website to suit Google’s latest algorithm changes. Read below to learn more about pillar pages and why they should be part of your SEO strategy.

In recent years, online marketing strategy has metamorphosed with the growth and relevance of social media. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations.

While marketers understand that social media is an important source of qualified traffic that can help companies to build and maintain visibility on the web, it can be difficult to assess just how much social media affects SEO ranking.

Google has acknowledged that spiders can crawl social media pages, however, there is no definitive proof that social signals (likes, followers, shares) cause companies to rank higher on SERPs. Despite this, SEO professionals argue that these numbers have an influence, as they are indicative of your company's reputation and they act as a gauge of your ability to build credibility online.

Writing blogs are very effective to grow your website traffic. However, to get your blog found and grow organically it's important to learn about strategic techniques that go beyond every other blog post. Just writing something in the hopes it will peak people's interest is not going to grow your customer base like you hope. Learn more about how to grow your blog by utilizing techniques that boost your SEO to help get your blog found. 

Not Every Blog Is Going To Rank #1

First and foremost, it's important to know that not every blog is going to rank and that you should carefully choose the ones you want to rank high on search engines. The reason for doing so, is that your blogs should be written for the reader and not for rankings but having some with the focus of rankings will help build your brand and improve your organic search. Once you choose the blog to rank for, make sure you analyze the keyword as one that is commonly searched but one that may also be easier to rank for. According to Hubspot, try to choose a blog that has less competition around its target keyword. A great tip is to try ranking for a keyword that your competitor is already ranking for! Chances are, if they can rank for it so can you. 

Even in Connecticut, there are dozens of agencies offering SEO services, so it can be a difficult task to find the right company to handle your website's SEO strategy. This post highlights a few warning signs that indicate you're working with an unreputable SEO company.

Understanding search engine optimization seems simple enough, yet this inbound marketing tool is constantly progressing and changing. What was once a smart and strategic technique is now no longer effective and some golden methods of the past are actually deemed as "black hat methods" resulting in lower ranking penalties. What are some SEO tips that you should be implementing now to ensure you are successfully generating traffic and obtaining new leads?

Are you aware of the factors that influence your authority in Google's search engine result pages? Many industry professionals have contended that there are approximately 200 ranking factors that play a role in Google's algorithm. Though professionals have gleamed useful information concerning google's algorithms through testing and careful observation, things have been known to change quickly, and if you're not careful, you may find your business knee deep in bad advice. However, that doesn't mean that there aren't clear-cut strategies you can count on-- in fact, there are things Google is quite clear about and factors we know for a fact have an impact.
In it's most basic form, SEO is focused on editing your site so that it's easy for each engines to crawl, intuitive for users who visit with a purpose, stuffed to the gills with interesting content, and well-promoted to people who want to know what services/products you're offering.
As a budding business leader or marketer, it pays great dividients to have a rudimentary understanding of the factors that really do affect SEO rankings. So, use this infographic provided by Ben Norman (SEO Consultant) as a crash course. The infographic covers the most basic factors that you should consider incorporating into your SEO strategy.

Companies understand the importance of valuable keywords to improve SEO strategy but commonly don't know the best methods for keyword research. Recognizing that all keywords are not created equal and some hold more value than others will be the determining factor to generating leads and increasing sales. So what are some methods that help you find valuable keywords? Read this article for research tips that help you dig a little deep into the world of search engine optimization. 

The common saying, content is king, is a statement that holds true to help boost your online presence by attracting and informing the reader.  People will follow and trust a business that can provide professional and beneficial content to their readers. However, the content you provide should not only aim to inform but should also be easy to understand by all levels of the buying process. You may be an expert in your field but not everyone will understand all the terminology like you do. This is how understanding readability and ensuring you are writing for the reader is key to providing content that doesn't limit your audience.