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We’ve all seen our fair share of poorly made corporate videos. You know the ones we mean: The script is cliché; the volume never seems to be exactly right; and within a minute of viewing, your eyes are already glazed over! We are now ushering in the next generation of digital cinema so be ready. Companies are beginning to focus more and more on the Internet and specifically online marketing videos because simply, they sell.  Videos are interactive and engage the viewer while also entertaining them.  They have the ability to show a product or service in action while also presenting a consistent message and reinforcing brand recognition.  Not only is video production cost-effective, but also people are 72% more likely to purchase a product or service after seeing a video for it.  Motion creates emotion and engaging the viewer with a video can be an extremely persuasive marketing technique. 

With the rise of the Internet in today’s society, web video production has also increased dramatically.  The amount of users watching videos online daily has increased to colossal numbers.  In 2013, over 85% of Internet viewers stated that they watch videos online.  With this many people more interested in watching video online it is essential that you company hops on board!

Having video incorporated into your website is a great way to communicate with your customers. Videos are a creative and dynamic way to inform viewers of the products and services your company offers, and sometimes videos can be the decision maker in their buying process. Video marketing can be powerful and persuasive, and can even yield extraordinary results. However, unfortunately, Poor quality videos can be just as persuasive and not in a good way. If executed the wrong way, videos can give customers a bad impression of your company, and deter them from connecting with you. Instead of just adding poor quality videos to your site, take some time to research and develop a plan for your video project. Below are some quick tips to get you started.

55% of marketers surveyed reported higher click through rates for emails that included videos, and 41% saw an increase in the sharing or forwarding of emails.

Video marketing has taken over the marketing industry in a big way, why? Simply because video sells. So welcome to the start of the video revolution.

It's no surprise that video marketing is gaining popularity ever since Youtube, Vine, Instagram, and other social media outlets made sharing and production so easy. Luckily for the marketing industry, video content can be a great way to capitalize on attracting new leads, connecting with your visitors, or engaging valued customers.

Last week Instagram and Facebook launched their new video service, Instagram video, in order to compete with Twitter’s Vine app. Instragram’s video offers the user 15 seconds to shoot a desired subject and is completely editable. So, while we’ve provided you with tips on how to use Instagram video for your marketing advantage, should you continue with Vine? Will users stay loyal to the infantile platform or switch over to Instagram, which was delivered to them in a simple app update?