ImageWorksBlog

There are 3.5 billion Google searches every day. When a consumer has a problem, it is common to go online to search for an answer. What makes us chose one product over another online? First, we must choose which website to click on. Your meta description is responsible for attracting new customers to your page. Here’s how to use meta descriptions to reach more customers.

Knowing how to optimize your brand’s content on social media is now a survival trait of a successful business. Any business can post on social media, but are your posts actually working? Every business can be different, but here are 8 tips for content optimization on every social media platform.

When you think of content creators, you might think of TikTok stars and Instagram influencers. Did you know that content creation can be applied to your business to drive traffic? Content marketing is a way for you to organically reach your target audience and generate more website visitors. Here’s how creating content can grow your business.

Looking for the best ways to increase your conversion rate?  From the various ways to increase your conversation rate, here are 7 of the best ways to turn your website’s traffic into returning customers. 

As you might have already heard, Google has created Google Analytics 4 to replace Universal Analytics, which is their current data analytic system. All standard Universal Analytic properties will stop processing new hits on July 1, 2023, and 360 Universal Analytics properties will stop processing new hits on October 1, 2023. You probably have many questions of what to expect in your digital marketing experience in the future, so here’s everything you need to know about Google Analytics 4.

When you think of digital marketing, you might think of email blasts, social media posts, and text reminders. Did you know there is actually much more to digital marketing than just creating an ad and sending it to your target audience? Search engine optimization (SEO) is now a necessary tool for any small business's digital marketing strategy. If you want customers to find your business online before they find others, then you need SEO as a main component in your strategy. Here are the top reasons why you need SEO for your small business. 

Being on top of your social media is essential for any small business. Although social media is necessary in your strategy, some small businesses still struggle to find their niche online. What are some of the most common social media mistakes for small businesses? Continue reading to avoid these costly mistakes.

As a thriving small business, it is vital to have digital marketing strategies that generate online traffic to your products and website.

If you have just created a small business you might be asking, “What are the Best Digital Marketing Strategies for Small Businesses?”. Here are some of the best ways to boost your digital marketing as a small business.

CRM, or customer relationship management, is a necessary tool in any growing business. On average, businesses who use a CRM see an 29% increase in sales (Hubspot). If you love organization and accessibility, then a CRM is for you. 

You’re probably thinking, “How can a CRM benefit my business?”. The simple answer is; if you are not using a CRM, your competitor is. 91% of businesses with 10 or more employees have CRM software implemented. 

Continue to read to learn why so many businesses see the value of implementing CRM software within their strategy. 

2022 is here, and over the past year, SEO has changed drastically. While the fundamentals of getting websites to rank higher haven't changed, the strategies involved are constantly evolving.

Google has shown  that they’re working to get rid of spam and increase the number of links with engaging and informative content that offers a positive user experience. You can read more about their efforts in their November 2021 Core Algorithm update.

Adjusting your tactics now is the best way to ensure success in regards to the amount and type of traffic your website receives from Google in 2022. 

Continue reading as we'll be sharing some for the SEO best practices that we'll follow here at ImageWorks in 2022.