ImageWorksBlog

Every content marketer is under constant pressure to produce some form of content. However, you can't just push out any old half written, half thought out article if you're looking to attract customers. There is a demand for high quality content, but high quality content can take a long time to create and you may not have the time to devote to do it.

What is Content Marketing?

Content marketing has become a great way to provide free content to customers in exchange for their attention. In fact content marketing has become such a popular option that 90% of organization market with content.

Basically, the goal of content marketing is to attract and retain customers by consistently creating and publishing relative, original, and creative content. Content can come in many different forms, like: blog articles, infographics, videos, podcasts, white papers, eBooks, and (many) more. By providing this information about your products and services to your prospective customers, they may in turn reward you with their business and loyalty.

I have always believed that you’ll learn 10 times more about any subject through experience as opposed to a classroom, an article or a second-hand story. My time spent as an inbound marketing intern only reinforced that belief. There was almost too much to learn and I feel like I only scratched the surface, but here’s the big take-aways that I’ll carry with me for the rest of my career.

Traffic is something every internet marketer or blogger needs to survive online. It's not always kittens and rainbows, (although we'd like it to be) and sometimes you put a painstakingly enormous amount of time into a post only to find out nearly no one has viewed it. You have a stellar topic, an epic title and some solid content. So, where did it go wrong? The blogosphere is a big, busy world. With over 100 million blogs (and growing) it can be easy for your blog to go unnoticed.

A good blog title will inspire a reader to take the time to read your content, while a bad blog title will make the reader cringe and wish they had never looked.

If you blog for your business at least three times a week (which is optimal for SEO purposes) then you understand how hard it can be to create new, fresh and useful content. Sure, you may know your business backwards and forwards, but don't you ever feel like you've run out of creative and interesting things to tell your audience? Trust us, we've sat scratching our heads trying to come up with blogging content ideas before - and it's not fun. The best way to solve this problem is to come up with a blog content planning guide that will help keep your business blog running like a well oiled inbound marketing and content machine.


Create a Calendar

One of our most common buzzwords tossed around the office here is content. This is usually in reference to Search Engine Optimization. Properly optimized content is vital for any site that wants to be recognized by Google and other popular search engines. But, content doesn't, and shouldn't, be only text.

Creating a website is a challenge. Ask any business owner. It takes a creative eye, a certain amount of experience, and a business-oriented mind to build a site that combines useful information as well as an aesthetically pleasing look. If a company's website is well done, they've most likely hired a web design firm to handle the task. The web is as competitive a place as any other business venue, and people pay top dollar for quality pages.

This blog often deals with many new technologies and ideas circulating in the web design industry. But sometimes, we like to remind our readers of some more traditional points. Web design, at its core, hasn't changed much in the last ten years. While the technology has certainly progressed, the key components of a ten year old site are still just as relevant today. If you're looking to design a site from scratch, or redesign an existing one, you are going to want to adhere to these main ideas.

In most cases, when people visit your Web site, you only have a few seconds to capture the attention of the viewer. Many of our clients come to us troubled by a high bounce rate. That is to say, they are getting traffic, but no one is staying on the site.