ImageWorksBlog

The manufacturing industry tends to rely on traditional old-school marketing methods. They hold on to the idea that trade shows are the only method to make new connections. They send direct mail campaigns and make cold calls to prospects.

Every business with a website should make search engine optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy. At it’s most basic, “SEO” means finding ways to increase your site's appearance in Web visitors' search results. This generally means more traffic to your site. While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking. All it requires is a little effort, and some re-thinking of how you approach content on your site. Here are six basic SEO tips to get your business started.

Whether you offer your products and services to local consumers or nationwide buyers, it is essential that you make sure you are optimizing your website for local SEO.  When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Sure, you may have a loyal, local customer base, but you won't be able to attract newer and younger customers without the help of online marketing tactics and local SEO. There are several ways to approach the SEO factor for a local business based on whether you have just one, or multiple locations.

If this is your first time learning about the concept of inbound marketing, it may be difficult for you to imagine how publishing an article on your website could help bring customers into your local business.

One of the many exciting aspects of inbound marketing is that it works so well for businesses in almost every industry. While Inbound methodology may take a bit of time before you can expect results, once results start coming in, they are far less expensive and are also highly motivating. Inbound marketing offers great reward for a lower investment than other strategies; however, it takes a lot of effort from the get go.

Using a content management system (CMS) to power your website could be one of the greatest investments your business makes. Your website is one of your main tools for communicating with your customers and you need to make sure they love it and can intuitively follow the design and navigation. However, that does not mean that you need to get bogged down with technical details. A content management system combines publishing power with simplicity so that you still have time to concentrate on improving your business. Here are five key benefits of using a CMS to run your business website.                                                                         

Whether you're a new marketer or a veteran, you are aware that the first step in any successful inbound campaign is to attract strangers to visit your site. However, actually putting this into practice can be quite difficult. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website.