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 Unfortunately, social media marketing doesn’t have an ‘easy button” While those who don’t completely understand social media (i.e. your grandma, boisterous uncle, and the sales department), may have the misguided opinion that writing a tweet is simple, marketers know otherwise. In fact, seasoned marketers understand that each social platform needs to be approached differently.

Social media marketers are constantly on the move; they’re frequently developing editorial calendars, writing blog posts, working on new buyer personas, monitoring social platforms, researching recent trends and more. As you can imagine, it’s difficult to keep track of best practices for each platform, so we’ve sought out the help of an amazing in-depth infographic created by QuickSprout to learn more about how to best position your social media posts.

For most business's, the obvious goal of social media is to increase sales. However, with the recent decline in organic social media traffic, marketers, business owners, and users alone are left wondering, how do I increase my social media reach? 

Before getting ahead of ourselves, your first task in order to leverage your social media outlets is to gain followers! Of course right? No follows = no fun! We're not just talking Facebook here. Twitter, Instagram, LinkedIn, and many other social channels are losing organic traffic as well! Heres a few of our suggested ways to increase both followers and organic traffic! 

 Still New To Social Media? Try These Articles Below 

• Simple Tips for Growing Your Following On Twitter 
• Benefits Of Facebook For A Business
• Why Isn't My Social Media Strategy Working? 

The "Constitution State" is flourishing with businesses both new and old and our marketplace is constantly evolving. Large or small, a plan for social media marketing for business in CT opens up a world of opportunity to both grow your brand and engage with your audience. 

Social media is in a state of constant evolution. The strategies that may have worked for you a year ago, could yield no results today due to changes with social platforms or a shift in your audience. However, there is hope.
There are actions you can take to turn around poor social media performance and make your social accounts the lead generating machines you want them to be.

All it takes is a little blood, sweat, and perseverance (well, not literally).  If you are uncertain whether your social media marketing is on the right track, it may be time to take a few minutes for some detailed analysis. We've included an infographic by Jason Squires, which details 9 avoidable mistakes businesses make on social media platforms.

Social media, a hot trend that doesn't seem to be fizzling out anytime soon, is important for businesses to communicate with their targeted audiences. Having an outlet that lets people get to know you better will help to build trust and enhance your brand. Social media is an important piece of your inbound marketing pie and should have an effective strategy to ensure success. Maybe you have a social media strategy but it doesn't seem to working as efficiently as you hoped? So why isn't your strategy working? Check out the article below to figure out what you may be doing wrong and how you can fix it. 

2016 will harbor a new year of changes to Google's search algorithms, as well as your social media strategy. Social media has been a popular outlet for businesses and consumers alike to communicate and express themselves. As technology advances, new trends arise and these trends open doors to grow and enhance your business. So what are the top social media trends taking over 2016? Check out this article to find out and stay on top of the ever-changing social media universe. 

Typically, when people consider SEO, they immediately think about how to ensure their website ranks well in the search engine results pages (SERPS). While this is certainly of the utmost importance, many companies overlook the importance of optimizing social media profiles for search engines. After all, if your team puts in a significant amount of time crafting posts, you want them to be found. In a Kissmetrics blog post, "5 Things You Need To Know About Social Media and SEO" the author wrote that "Social channels can feel more personal than webpages, and they're a great way to get a sense of a company's personality off the bat" (Source).  In fact when people are researching a company they don't know much about, they typically goes to their social accounts, so if "a social account shows up at the top of the search results, they are  just as likely to click on it as they would be to click on their website.

Can I make my business a social media sensation? No, that could never happen! Well a business can become very popular on social media in many different ways. Social Media offers your business different channels to promote your products, business, events, and even the culture inside your company. But conducting social media right takes a bit of knowledge to help you gain the most attraction.